Investment Overview

Redding, California, located in the heart of the scenic Shasta Cascade region, is the economic and cultural anchor of far Northern California. With a population nearing 100,000 and serving a regional trade area of over 250,000 people, Redding plays a central role in retail, healthcare, and tourism in the North State. Its strategic location along Interstate 5—the major north-south artery connecting California to Oregon and Washington—makes it an ideal hub for commerce and distribution. The city has seen consistent growth in both population and economic development, fueled by its affordability compared to other California metros and its business-friendly climate. Key industries in Redding include healthcare, education, government, light manufacturing, and an expanding retail sector. Major employers include Mercy Medical Center, Shasta College, and a strong mix of public and private institutions. The presence of regional medical centers and educational institutions contributes to a steady daytime population and local spending. Retail development in Redding continues to thrive, with recent redevelopments and expansions drawing national brands to the area. The conversion of the former Costco building into a mixed-use retail center featuring tenants such as Raising Cane’s and At Home highlights the city’s ongoing commercial reinvestment. Redding’s retail corridors—particularly those along Hilltop Drive, Dana Drive, and Cypress Avenue—remain among the most active in the region, serving both local residents and a significant volume of interstate traffic. Redding also boasts a strong tourism and outdoor recreation economy. Surrounded by mountains, lakes, and national parks, the city attracts visitors year-round for hiking, fishing, boating, and camping. Its high quality of life, combined with a stable housing market and lower cost of living relative to other parts of California, make it attractive to both residents and investors.