Investment Overview

As the exclusive representative of the seller, Marcus & Millichap’s Hospitality Division is pleased to present for sale to qualified investors the Holiday Inn Express & Suites | Traverse City (‘Hotel’ or ‘Property’) located in Williamsburg, Michigan. The IHG Hotels & Resorts-branded Hotel is being offered on a "Call for Offers" basis. Please contact the listing agent for more information. The Holiday Inn Express & Suites | Traverse City is a three-story hotel with 81 rooms, located at 3536 Mount Hope Road in Williamsburg, Michigan. The Hotel is right off of US-31 and near M-72. Common area amenities at the indoor-corridor Property include a seasonal outdoor pool, outdoor patio/deck, meeting room for up to 10 guests, fitness center, breakfast area, business center, and coin-laundry units. The Hotel boasts a strong RevPAR penetration index of 114 percent for the twelve months ending in April 2025 – signaling robust competitive performance and attractive long-term value for potential buyers. Traverse City, Michigan, is strategically positioned within the Michigan Northwest Area MSA, with direct access to major highways including U.S. Highway 31 and M-72. This prime location allows for efficient travel throughout Northern Michigan, easily connecting visitors to Traverse City, Elk Rapids, and other key economic and recreational destinations. The area's strong roadway infrastructure makes it a convenient hub for both leisure and business travelers navigating the region. Cherry Capital Airport (TVC – 6 miles), located just 6 miles southwest of the hotel, offers direct daily service to major hubs such as Detroit, Chicago, Minneapolis, and seasonal routes to Dallas, averaging over 30 commercial flights per day. As a key driver of both tourism and business travel in the region, TVC provides vital connectivity for visitors across the Midwest and beyond. Additionally, the nearby Acme Skyport, a private-use airport located approximately 1 mile east of the hotel, offers added convenience for private and chartered air travel. Traverse City’s economy is supported by a diverse mix of corporations and institutions located within a ten-mile radius. These include Munson Healthcare (8.5 miles), the region’s leading hospital system and the largest employer in Northern Michigan; Hagerty Insurance (7.4 miles), a nationally recognized classic car insurance provider and lifestyle brand headquartered in downtown Traverse City; Grand Traverse Resort & Spa (2.7 miles), a prominent upscale resort and event destination; and Cherry Republic & Food/Beverage Distributors (7.3 miles), which thrive in Traverse City—nationally known as the Cherry Capital of the U.S.—where agriculture and agritourism play a central role in the local economy. Traverse City’s expanding selection of farm-to-table restaurants, craft breweries, and distilleries attracts food enthusiasts from near and far, offering everything from refined dining experiences to laid-back, rustic local fare. The Traverse City area benefits from close proximity to a range of high-quality specialty hospitals and clinics; all located in nearby Traverse City. Munson Medical Center (8.5 miles away) is the largest hospital in Northern Michigan with 442 beds, serving as a regional referral center for 24 counties. It is a teaching hospital affiliated with Michigan State University and offers a wide range of advanced services, including a Level II Trauma Center, the region’s only Neonatal Intensive Care Unit (NICU) north of Grand Rapids, a certified Primary Stroke Center, a Bariatric Surgery Center of Excellence, and comprehensive orthopedic subspecialties. Additional specialized care is provided by Munson Healthcare Neurology (9.1 miles), which treats a broad spectrum of neurological disorders. The area is also home to pediatric specialty clinics affiliated with Helen DeVos Children’s Hospital (4.6 miles), offering expert care in pediatric cardiology, oncology, neurology, and congenital conditions. Rounding out the network is the Advanced Wound Care Center (9.4 miles), which focuses on treating chronic and complex wounds using advanced therapeutic methods. Traverse City offers a variety of attractions catering to families, outdoor enthusiasts, and culture seekers alike. Visitors can easily access East Grand Traverse Bay’s public beaches, marinas, and parks (9.5 miles), ideal for boating and relaxing by the water. Just west of Traverse City, Sleeping Bear Dunes National Lakeshore (34.5 miles) offers dramatic sand dunes, scenic overlooks, and miles of hiking trails. In the fall, Traverse City’s natural beauty reaches its peak, with vibrant foliage transforming the area’s scenic routes and rural landscapes into a stunning seasonal experience. Many visitors opt for cabins, lake houses, or cozy inns—where sweeping views and the quiet of nature are all they need for a peaceful escape from city life. The Music House Museum (3.9 miles) provides a unique cultural experience with its collection of antique instruments and live performances. Outdoor activities abound at Mt. Holiday Ski & Recreation Area (2.8 miles) or nearby resorts like Crystal Mountain (36.6 miles), feature skiing, snowboarding, ice fishing, and zip-lining, along with the nearby TART Trail (2.8 miles), which offers over 12 miles of scenic paths for biking and walking along rivers like the Boardman. For entertainment, Turtle Creek Casino (4.5 miles) provides 24-hour gaming, and the Grand Traverse Resort & Spa (9.5 miles) offers luxury amenities including championship golf, a spa, and fine dining. Wine enthusiasts can explore the acclaimed wineries of Old Mission Peninsula (18.3 miles), while Downtown Traverse City (6.8 miles) rounds out the experience with boutique shopping, art galleries, and seasonal events, making Traverse City a destination with broad appeal. Each summer, Traverse City and the surrounding area come alive with major events that draw large crowds and create a vibrant, festive atmosphere. The Traverse City Film Festival, founded by filmmaker Michael Moore, transforms local theaters, galleries, and music venues into buzzing cultural spaces. In early July, the National Cherry Festival attracts thousands with its lively parades, thrilling air shows, and cherry-themed food and celebrations. Higher education in Traverse City is anchored by Northwestern Michigan College (5.8 miles), along with the University Center at NMC, which partners with institutions like Michigan State University and Central Michigan University to offer a wide range of degree and certificate programs. These institutions play a vital role in local workforce development, career advancement, and lifelong learning opportunities. Michigan State University Extension strengthens the region’s educational landscape through specialized training and research in agriculture, particularly in viticulture and cherry cultivation—both essential to the area’s identity. As the Cherry Capital of the Nation, and a growing wine destination, Traverse City benefits directly from this expertise, making education in Traverse City both accessible and closely tied to the local economy and cultural fabric. Traverse City is experiencing steady, sustainability-focused economic growth supported by shifting demographics, targeted infrastructure improvements, and proactive housing initiatives. Programs such as Make MI Home are incentivizing relocation, particularly within high-demand sectors, while long-term planning efforts seek to balance growth with livability. With over 30% of current housing classified as seasonal, local master plans include the development of more than 1,000 new units by 2030 to accommodate both permanent and part-time residents. Digital connectivity is a key component of local development efforts. Ongoing investments in broadband expansion and transportation infrastructure are aimed at lowering barriers for business growth, attracting remote professionals, and supporting the growth of distributed companies and startups. Meanwhile, Traverse City’s natural surroundings and tourism-driven shoreline economy remain foundational to its seasonal revenue base. Efforts to stabilize year-round employment in hospitality and food services are underway, with the goal of gradually increasing median incomes and enhancing economic resilience across the community. Supported by strong institutions, strategic development, and key economic drivers, Traverse City is emerging as a vital center of growth in Northern Michigan.