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Hotel-Motel

DoubleTree by Hilton Winston Salem University

5790 University Pkwy, Winston-Salem, NC 27105

Listing Price: Request For Offer

Number of Rooms
150
RevPAR
$86
Year Built
1987

Investment Overview

Marcus & Millichap is pleased to present the opportunity to acquire the DoubleTree by Hilton Winston Salem –University, a 150-room full-service hotel strategically located minutes from Wake Forest University.

Originally constructed in 1987 and renovated in 2015, the hotel offers a full-service amenity package including 5,991 square feet of meeting and event space, an on-site restaurant, outdoor pool, and fitness center, allowing the property to capture both corporate and group demand. Planned soft goods updates to the meeting and event space are expected to enhance the property’s appeal for weddings and group events, while expanded restaurant hours and menu offerings present additional upside in food and beverage revenue post-renovation.

With strong brand recognition under the Hilton flag, diversified demand drivers, and continued economic growth across the Triad region, the property is well positioned for stable operating performance and long-term investment potential.

Investment Highlights

  • Located in the Piedmont Triad MSA, part of the Winston Salem–Greensboro–High Point metro area with 1.7M+ residents
  • Strategically from Wake Forest University, a nationally recognized private university
  • Revenue upside through expanded restaurant hours as current ownership operates on a limited schedule
  • Strong healthcare demand drivers, near Atrium Health Wake Forest Baptist and Novant Health Forsyth Medical Center
  • Growing tourism & entertainment market: Truist Field, Benton Convention Center, and Stevens Center
  • Winston Salem is experiencing investment across healthcare, research, and advanced manufacturing

Exclusively Listed By

  • Jack Davis

    Senior Managing Director Investments

    (843) 952-2253

    Email Jack

    License(s): SC: 92795, NC: LC896

    Charleston

  • Joce Messinger

    Managing Director Investments

    (843) 952-2255

    Email Joce

    License(s): SC: 80481, GA: 375018, NC: LC810

    Charleston

  • Chase Dewese

    Senior Director Investments

    (704) 831-4636

    Email Chase

    License(s): NC: 293623, WV: WVS240303513, VA: 0225276010

    Charlotte Uptown

Broker of Record

  • Charles Gallagher

    Senior Director, Market Leader- Washington D.C./Virgina/Maryland

    (704) 831-4600

    License(s) NC: 351471

    North Carolina

Hotel-Motel

DoubleTree by Hilton Winston Salem University

Listing Price: Request For Offer

Number of Rooms
150
RevPAR
$86
Year Built
1987

Investment Highlights

  • Located in the Piedmont Triad MSA, part of the Winston Salem–Greensboro–High Point metro area with 1.7M+ residents
  • Strategically from Wake Forest University, a nationally recognized private university
  • Revenue upside through expanded restaurant hours as current ownership operates on a limited schedule
  • Strong healthcare demand drivers, near Atrium Health Wake Forest Baptist and Novant Health Forsyth Medical Center
  • Growing tourism & entertainment market: Truist Field, Benton Convention Center, and Stevens Center
  • Winston Salem is experiencing investment across healthcare, research, and advanced manufacturing

Investment Overview

Marcus & Millichap is pleased to present the opportunity to acquire the DoubleTree by Hilton Winston Salem –University, a 150-room full-service hotel strategically located minutes from Wake Forest University. Originally constructed in 1987 and renovated in 2015, the hotel offers a full-service amenity package including 5,991 square feet of meeting and event space, an on-site restaurant, outdoor pool, and fitness center, allowing the property to capture both corporate and group demand. Planned soft goods updates to the meeting and event space are expected to enhance the property’s appeal for weddings and group events, while expanded restaurant hours and menu offerings present additional upside in food and beverage revenue post-renovation. With strong brand recognition under the Hilton flag, diversified demand drivers, and continued economic growth across the Triad region, the property is well positioned for stable operating performance and long-term investment potential.

Exclusively Listed By

  • Jack Davis

    Senior Managing Director Investments

    (843) 952-2253

    Email Jack

    License(s): SC: 92795, NC: LC896

    Charleston

  • Joce Messinger

    Managing Director Investments

    (843) 952-2255

    Email Joce

    License(s): SC: 80481, GA: 375018, NC: LC810

    Charleston

  • Chase Dewese

    Senior Director Investments

    (704) 831-4636

    Email Chase

    License(s): NC: 293623, WV: WVS240303513, VA: 0225276010

    Charlotte Uptown

Broker of Record

  • Charles Gallagher

    Senior Director, Market Leader- Washington D.C./Virgina/Maryland

    (704) 831-4600

    License(s): NC: 351471

    North Carolina

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