Investment Overview

Marcus & Millichap is pleased to present the Best Western Plus Fair Park East (the “Property”), a newly constructed hotel located at 8411 E. R. L. Thornton Freeway in Dallas, Texas. The upper-midscale, Best Western-affiliated Hotel is offered on a “Request for Offers” basis. Please reach out to the listing agent for more information. Developed in 2026, the property features 78 guestrooms across four stories on approximately 1.59 acres and represents a rare opportunity to acquire a purpose-built, modern hotel in one of the nation’s deepest and most liquid lodging markets. The property offers a modern upper-midscale amenity package designed to appeal to both business and leisure travelers. Amenities include complimentary hot breakfast, high-speed Wi-Fi, outdoor pool, fitness center, business center, guest laundry, and two fee-based electric vehicle charging stations. Unlike an aging legacy asset or brand conversion, the property was designed and constructed specifically as a Best Western Plus hotel, offering contemporary guestrooms, modern public spaces, new building systems, and a fully active Best Western Plus franchise. As a newly constructed asset, the hotel offers investors minimal near-term capital expenditure requirements while benefiting from efficient building systems and contemporary guest accommodations that differentiate it from older competitive supply throughout the East Dallas lodging corridor. Strategically positioned along Interstate 30 near Jim Miller Road, the property provides outstanding visibility and accessibility to Downtown Dallas, Fair Park, Deep Ellum, Mesquite, Garland, Rockwall, and the broader Dallas-Fort Worth Metroplex. The hotel is ideally situated to capture a diversified mix of transient, event, corporate, government, medical, and leisure demand. Fair Park, Cotton Bowl Stadium, Dos Equis Pavilion, Music Hall at Fair Park, and the annual State Fair of Texas generate significant event-driven compression, while nearby hospitals, business districts, and regional employers provide consistent weekday occupancy.