Investment Overview

Marcus & Millichap is pleased to present Velp Plaza, an exceptional redevelopment and value-add investment opportunity situated at the high-traffic intersection of US Highway 141 and Velp Avenue in the Village of Howard, Brown County, Wisconsin. Offered at $3,000,000, the property encompasses ±2.408 acres (±104,544 SF) of B-2 Highway Commercial-zoned land with ±19,227 SF of total building improvements across three structures: a gas station and convenience store building, a multi-tenant retail strip center, and the AquaJet Car Wash. The offering is fundamentally a land and redevelopment play anchored by irreplaceable US-141 highway frontage at one of the most trafficked intersections in the Green Bay metropolitan market. The gas station and c-store (±5,099 SF) sustained fire damage in 2022 and has been non-operational since, presenting an incoming petroleum operator or c-store developer with a rare opportunity to build a modern, purpose-built fuel and convenience concept from the ground up — while inheriting significant existing infrastructure, including 8 pump canopy positions, an 8,000-gallon UST, and a 15,000-gallon UST, that can meaningfully reduce site development capital requirements. Simultaneously, the ±12,000 SF strip center is partially occupied, with Suite D&E leased to Fantasies on a month-to-month basis at $63,312/yr, providing immediate cash flow to the acquiring owner. The remaining 9,000 SF across six suites represents a direct lease-up opportunity at market NNN rates. The AquaJet Car Wash (±2,128 SF) anchors the western end of the strip under an executed 5-year NNN lease with Cross Rhodes Properties LLC at $24,000/yr, adding a stabilized, hands-off income stream from day one. The property benefits from 87 surface parking spaces — a ratio of 5.91 spaces per 1,000 SF — reflecting the high-volume, drive-to retail nature of the asset. The site's position at the US-141 / Velp Avenue interchange represents one of the most dynamic commercial corridors in northeastern Wisconsin. US-141 carries approximately 65,000 vehicles per day (AADT), while Velp Avenue generates an additional 18,600 CPD, creating a combined daily traffic exposure that ranks among the highest of any retail node in the Green Bay MSA. The intersection's roundabout configuration channels motorist flow directly past the subject property, maximizing the site's inherent visibility and customer capture rate. The Village of Howard continues to see strong population growth driven by proximity to the City of Green Bay's expanding employment base, and the subject trade area benefits from a robust residential and commercial ecosystem with limited supply of comparably positioned highway commercial land. B-2 Highway Commercial zoning is permissive of a broad spectrum of uses including fuel retail, convenience and quick-service food, auto service, and general retail — providing flexibility for an acquirer to optimize end use in alignment with their operational strategy. This offering represents a compelling acquisition opportunity for a petroleum operator, c-store developer, or mixed-use investor seeking a dominant corner in a supply-constrained Wisconsin market, with near-term operational income, proven fuel demand infrastructure, and the long-term upside of a fully redeveloped fuel and convenience center in a premier highway location.