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Hotel-Motel

Red Roof Inn & Suites

1206 River St, Wilkesboro, NC 28697

Listing Price: $6,250,000

Cap Rate
11.63%
RevPAR
$49
Year Built
1969

Investment Overview

Marcus & Millichap is pleased to present the fee simple interest in the 80-room Red Roof Inn & Suites, ideally located in Wilkesboro, North Carolina. Strategically positioned along U.S. Highway 421, the property offers direct access to Boone, Winston-Salem, and Charlotte, benefiting from a steady mix of corporate, medical, educational, and leisure demand throughout the year.

Wilkesboro serves as the primary lodging hub for Wilkes County, home to one of North Carolina’s largest certified industrial parks, the nearly 500-acre Wilkes Industrial Park, as well as major employers such as Tyson Foods, Provalus, and Wilkes Medical Center, a regional hospital within the Wake Forest Baptist Health network.

Nestled at the Gateway to the Blue Ridge Mountains, Wilkesboro captures overflow demand from nearby Boone, Blowing Rock, and High Country destinations, while also drawing visitors for events at the North Wilkesboro Speedway and the Yadkin Valley Wine Region. Continued downtown revitalization and expanding tech investment further enhance the area’s growth trajectory, supporting sustained lodging performance and long-term value creation for new ownership.

Investment Highlights

  • Fee simple interest in the 80-room Red Roof Inn & Suites located in Wilkesboro, North Carolina
  • Strategically positioned along U.S. Highway 421, providing direct connectivity to Boone, Winston-Salem, and Charlotte
  • Recently renovated property being offered with a minimal PIP for a new investor
  • 4 miles from Wilkes Industrial Park, one of the state's largest certified industrial parks spanning almost 500 acres
  • Just over 2 miles to the Wilkes Medical Center, part of the Wake Forest Baptist family, the 130-bed hospital which is also part of Wake Forest Baptist's Comprehensive Cancer Center network, the only one in the region designated by the National Cancer Institute

Exclusively Listed By

  • Jack Davis

    Senior Managing Director Investments

    (843) 952-2253

    Email Jack

    License(s): SC: 92795, NC: LC896

    Charleston

  • Joce Messinger

    Senior Director Investments

    (843) 952-2255

    Email Joce

    License(s): SC: 80481, GA: 375018, NC: LC810

    Charleston

Broker of Record

  • Charles Gallagher

    Associate Regional Manager

    (704) 831-4600

    License(s) NC: 351471

    North Carolina

Financing By

Hotel-Motel

Red Roof Inn & Suites

Listing Price: $6,250,000

Cap Rate
11.63%
RevPAR
$49
Year Built
1969

Investment Highlights

  • Fee simple interest in the 80-room Red Roof Inn & Suites located in Wilkesboro, North Carolina
  • Strategically positioned along U.S. Highway 421, providing direct connectivity to Boone, Winston-Salem, and Charlotte
  • Recently renovated property being offered with a minimal PIP for a new investor
  • 4 miles from Wilkes Industrial Park, one of the state's largest certified industrial parks spanning almost 500 acres
  • Just over 2 miles to the Wilkes Medical Center, part of the Wake Forest Baptist family, the 130-bed hospital which is also part of Wake Forest Baptist's Comprehensive Cancer Center network, the only one in the region designated by the National Cancer Institute

Investment Overview

Marcus & Millichap is pleased to present the fee simple interest in the 80-room Red Roof Inn & Suites, ideally located in Wilkesboro, North Carolina. Strategically positioned along U.S. Highway 421, the property offers direct access to Boone, Winston-Salem, and Charlotte, benefiting from a steady mix of corporate, medical, educational, and leisure demand throughout the year. Wilkesboro serves as the primary lodging hub for Wilkes County, home to one of North Carolina’s largest certified industrial parks, the nearly 500-acre Wilkes Industrial Park, as well as major employers such as Tyson Foods, Provalus, and Wilkes Medical Center, a regional hospital within the Wake Forest Baptist Health network. Nestled at the Gateway to the Blue Ridge Mountains, Wilkesboro captures overflow demand from nearby Boone, Blowing Rock, and High Country destinations, while also drawing visitors for events at the North Wilkesboro Speedway and the Yadkin Valley Wine Region. Continued downtown revitalization and expanding tech investment further enhance the area’s growth trajectory, supporting sustained lodging performance and long-term value creation for new ownership.

Exclusively Listed By

  • Jack Davis

    Senior Managing Director Investments

    (843) 952-2253

    Email Jack

    License(s): SC: 92795, NC: LC896

    Charleston

  • Joce Messinger

    Senior Director Investments

    (843) 952-2255

    Email Joce

    License(s): SC: 80481, GA: 375018, NC: LC810

    Charleston

Broker of Record

  • Charles Gallagher

    Associate Regional Manager

    (704) 831-4600

    License(s): NC: 351471

    North Carolina

Financing By

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