Investment Overview

Siloam Springs is a dynamic and rapidly growing city located in Northwest Arkansas, along the Oklahoma border in Benton County—one of the fastest-growing counties in the U.S. The city serves as a key economic, educational, and retail hub for the surrounding tri-state region, drawing consumers from western Arkansas, eastern Oklahoma, and southern Missouri. With a population exceeding 17,000 and a trade area well over 60,000, Siloam Springs continues to experience steady residential and commercial development. U.S. Highway 412 runs directly through the city and serves as the primary commercial corridor, connecting Siloam Springs to Interstate 49, Springdale, and the broader Northwest Arkansas metro. The corridor boasts high daily traffic counts exceeding 22,000 vehicles per day, and is lined with top national retailers including Walmart Supercenter, Starbucks, Aldi, Tractor Supply, and the subject Olive Garden. Retail in the area benefits from excellent visibility, robust foot traffic, and synergy between local and national brands. The city is home to John Brown University, a private Christian liberal arts college with an enrollment of over 1,400 students, and multiple satellite campuses. Major employers include Simmons Foods (headquarters nearby), La-Z-Boy Midwest, and Mercy Hospital, which contribute to the area’s healthy employment base and weekday consumer activity. In addition to a strong local economy, the area benefits from nearby tourism. Siloam Springs is a gateway to outdoor recreation at the Illinois River, Ozark National Forest, Natural Falls State Park, and the popular Siloam Springs Kayak Park. These attractions enhance weekend and seasonal dining traffic. With its central location, cross-border reach, and sustained economic development, Siloam Springs offers a compelling environment for retail investment—and the Olive Garden occupies a premier position within this high-visibility, high-growth market.