Hotel-Motel
Mustang Motel
412 N Front St, Townsend, MT 59644
Listing Price: $1,450,000
Investment Overview
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Mustang Motel (‘Motel’ or ‘Property’) located in Townsend, Montana. The Independent Motel is offered at $1,450,000 or $36,250 per key.
The Mustang Motel is a one-story motel with 40 rooms, including a mix of 36 rooms and four cabins, located at 412 N Front Street in Townsend, Montana. The property includes a 2-bedroom manager’s quarters. Common area amenities at the Property include truck, boat and trailer parking.
The Mustang Motel is located in Townsend, Montana, the county seat of Broadwater County. Positioned at the crossroads of U.S. Route 287 and U.S. Route 12, it offers convenient access to major urban centers, including Helena, just 35 miles away and Bozeman, about 65 miles away. This prime location provides excellent connectivity for travelers exploring Montana's scenic landscapes, making it a strategic investment opportunity in a growing market.
Brushed by the Missouri River, cradled between two majestic mountain ranges, and adorned with a picturesque lake, wildlife management areas, and a historic river, Townsend is a paradise for outdoor enthusiasts. This charming town is a testament to Montana’s rich history and vibrant natural beauty. Nestled between the Big Belt and Elkhorn Mountains, Townsend enjoys a milder winter climate than the surrounding areas, earning it the nickname "The Banana Belt of Montana." With its appealing climate and abundant outdoor activities, Townsend offers an ideal environment for tourism and a steady stream of potential guests.
Tourism is a key driver of Townsend’s appeal, with a wealth of attractions that draw visitors year-round. The town is home to natural destinations like the Missouri River and the Elkhorn Mountains, offering a wide array of outdoor activities such as boating, fishing, hiking, hunting, ATV riding, camping, and snowmobiling. In addition to its stunning landscapes, Townsend boasts unique local attractions like Goose Bay Handblown Glass (0.4 miles) and the Broadwater County Museum (0.6 miles), where visitors can explore the area’s rich history. The town also offers a growing culinary and beverage scene, with Lakeside Distillery (0.4 miles) and Canyon Ferry Brewing (0.5 miles) serving as popular spots for relaxation and socializing.
Canyon Ferry Lake, just a short distance away, is a major draw for outdoor enthusiasts, especially anglers. As the most used recreational lake in Montana, Canyon Ferry attracts visitors year-round, from ice fishermen participating in winter tournaments to walleye anglers competing in the summer. At just 8.3 miles to the boat ramp, the hotel is a prime location for anglers and offers easy access for those looking to enjoy the lake and its abundance of fishing opportunities.
Together, these attractions make Townsend a hub for outdoor recreation, local culture, and leisure activities, with the hotel providing the perfect location to experience it all.
Between year-end 2023 and 2024, the Motel saw a notable increase of over 2.4 percent in room revenue. This uptick offers various benefits for potential buyers, such as property appreciation, higher profit margins, and improved returns on investment.
The Motel is priced with an attractive Room Revenue Multiplier of 2.89. This gives investors the chance to purchase the asset at a conservative price, offering substantial potential for increased earnings and greater returns on investment.
Investment Highlights
- Prime Location
- Townsend: A Hub for Outdoor Recreation
- Tourism Draws and Local Attractions
Listing Price: $1,450,000
Investment Highlights
- Prime Location
- Townsend: A Hub for Outdoor Recreation
- Tourism Draws and Local Attractions
Investment Overview
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Mustang Motel (‘Motel’ or ‘Property’) located in Townsend, Montana. The Independent Motel is offered at $1,450,000 or $36,250 per key. The Mustang Motel is a one-story motel with 40 rooms, including a mix of 36 rooms and four cabins, located at 412 N Front Street in Townsend, Montana. The property includes a 2-bedroom manager’s quarters. Common area amenities at the Property include truck, boat and trailer parking. The Mustang Motel is located in Townsend, Montana, the county seat of Broadwater County. Positioned at the crossroads of U.S. Route 287 and U.S. Route 12, it offers convenient access to major urban centers, including Helena, just 35 miles away and Bozeman, about 65 miles away. This prime location provides excellent connectivity for travelers exploring Montana's scenic landscapes, making it a strategic investment opportunity in a growing market. Brushed by the Missouri River, cradled between two majestic mountain ranges, and adorned with a picturesque lake, wildlife management areas, and a historic river, Townsend is a paradise for outdoor enthusiasts. This charming town is a testament to Montana’s rich history and vibrant natural beauty. Nestled between the Big Belt and Elkhorn Mountains, Townsend enjoys a milder winter climate than the surrounding areas, earning it the nickname "The Banana Belt of Montana." With its appealing climate and abundant outdoor activities, Townsend offers an ideal environment for tourism and a steady stream of potential guests. Tourism is a key driver of Townsend’s appeal, with a wealth of attractions that draw visitors year-round. The town is home to natural destinations like the Missouri River and the Elkhorn Mountains, offering a wide array of outdoor activities such as boating, fishing, hiking, hunting, ATV riding, camping, and snowmobiling. In addition to its stunning landscapes, Townsend boasts unique local attractions like Goose Bay Handblown Glass (0.4 miles) and the Broadwater County Museum (0.6 miles), where visitors can explore the area’s rich history. The town also offers a growing culinary and beverage scene, with Lakeside Distillery (0.4 miles) and Canyon Ferry Brewing (0.5 miles) serving as popular spots for relaxation and socializing. Canyon Ferry Lake, just a short distance away, is a major draw for outdoor enthusiasts, especially anglers. As the most used recreational lake in Montana, Canyon Ferry attracts visitors year-round, from ice fishermen participating in winter tournaments to walleye anglers competing in the summer. At just 8.3 miles to the boat ramp, the hotel is a prime location for anglers and offers easy access for those looking to enjoy the lake and its abundance of fishing opportunities. Together, these attractions make Townsend a hub for outdoor recreation, local culture, and leisure activities, with the hotel providing the perfect location to experience it all. Between year-end 2023 and 2024, the Motel saw a notable increase of over 2.4 percent in room revenue. This uptick offers various benefits for potential buyers, such as property appreciation, higher profit margins, and improved returns on investment. The Motel is priced with an attractive Room Revenue Multiplier of 2.89. This gives investors the chance to purchase the asset at a conservative price, offering substantial potential for increased earnings and greater returns on investment.

