The retail sector has undertaken a dramatic transformation to better compete in the digital age. Retail businesses are leveraging their core strengths while bolstering online systems and capabilities to seamlessly integrate the convenience of e-commerce with in-store expertise at brick-and-mortar locations. This offers customers a multi-dimensional platform that makes shopping a more diverse experience. Concepts like in-store pickup and home delivery have been popularized by the blending of physical and online retail, offering consumers a combination of shopping channels. While the internet has historically struggled to find its place within physical retail, new omnichannel integration is helping them mesh, creating new opportunities.
