Marcus & Millichap

Atlanta Local Retail Report

Third Quarter 2019

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Consumer Spending and Retailer Expansion Ramp Up Capital Migration to Atlanta

Atlanta draws an increasingly wealthy employment base, boosting retail spending. The metro is known as the home to 16 Fortune 500 company headquarters, where Atlanta employers continue to create new jobs. Degreed positions including attorneys, accountants, and engineers account for 8.3 percent of the metro’s employment base, 2.0 percent higher than the sector’s national contribution. As these are typically higher-paying jobs, this trend has helped lift the median household income annually since 2011, totaling a 25 percent increase over the past eight years. After growing 13 percent over the same time period, household growth will continue to intensify metrowide as these newly created positions are filled and new residences formed. As a result of this economic expansion, consumer spending in Atlanta has raised retail sales 3.9 percent year over year or an annual average of 4.8 percent over the past eight years.

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