Research Brief
Inflation
October 2025
 
CRE Confidence Builds as Inflation Stays Contained and Fed Sustains Rate Cuts
Industrial demand firming despite tariff risks. New import taxes have so far proven smaller than initially feared, with the effective U.S. rate near 15 percent as of September, down from over 20 percent on Liberation Day. A series of trade deals and exemptions helped lower barriers, while limited foreign retaliation prevented a broader escalation. At the same time, many companies mitigated exposure by front-loading shipments and rerouting supply, particularly away from China. These shifts helped soften cost pressures and may support industrial leasing, as net absorption turned positive in the third quarter following large relinquishments in early 2025. Even so, ongoing trade-war threats and an uncertain economic outlook are likely to keep tenants cautious, favoring smaller footprints and shorter lease terms.
 
 Labor constraints sustain service-sector inflation. Service prices continued to rise in September, up 0.2 percent month over month and 3.6 percent year over year, partly reflecting persistent wage pressures. New immigration policies tightening the labor supply could drive further wage gains, potentially feeding higher downstream prices. If inflation were to hold above the Federal Reserve’s 2 percent target over the long term, it would likely keep policymakers cautious about cutting rates too aggressively. At the same time, higher wages, particularly for lower income workers, may bolster household purchasing power, supporting consumer spending and housing demand.
Labor constraints sustain service-sector inflation. Service prices continued to rise in September, up 0.2 percent month over month and 3.6 percent year over year, partly reflecting persistent wage pressures. New immigration policies tightening the labor supply could drive further wage gains, potentially feeding higher downstream prices. If inflation were to hold above the Federal Reserve’s 2 percent target over the long term, it would likely keep policymakers cautious about cutting rates too aggressively. At the same time, higher wages, particularly for lower income workers, may bolster household purchasing power, supporting consumer spending and housing demand. 
Self-storage retains investment appeal. Amid elevated costs and uncertainty, assets with pricing flexibility and stable cash flow remain favored investments. Self-storage has grown increasingly attractive, with sales activity up 71 percent quarter over quarter through September. The ability to reprice rents quickly can help owners respond to shifting conditions, while downsizing households and businesses seeking temporary storage supports demand during slowdowns. Longer term, declining construction and rising appeal among Gen Z and Millennials facing housing shortages should reinforce fundamentals
| 3.0% | 3.0% | 
| Increase in Headline | Increase in Core CPI 3.0% | 
* Moody’s Forecast
Sources: Marcus & Millichap Research Services; Bureau of Labor Statistics; CME Group;
CoStar Group, Inc.; Federal Reserve; National Travel and Tourism Office; RealPage, Inc
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