Portland Hospitality Market Report

Market sees improvement relative to 2025, but performance is still uneven. While domestic visitation increased modestly last year, an 8.6 percent decline in international travelers contributed to a roughly 150-basis-point drop in local occupancy. While the rate is expected to ease further in 2026, the decrease should be less severe than in 2025. Hotels in the Beaverton-Banks submarket will likely be most resilient, supported by ongoing corporate investment and business travel tied to Portland’s Silicon Forest. In contrast, the CBD could see its five-year streak of occupancy gains end, as room-night demand was on a downward trajectory entering this year. Even so, downtown pedestrian activity rebounded in 2025 to more than 32 million visits, up about 5.5 percent year-over-year, signaling improving visitor circulation. Additionally, a calendar of major convention bookings that mirrors prior years at the Oregon Convention Center, anchored by annual marquee events such as the Oregon International Auto Show, should reinforce visitation and help mitigate downside risk in 2026.