Phoenix Hospitality Market Report

Phoenix’s VAI resort spurs a hotel boom in the West Valley. Fueled by a mix of established attractions and new developments, West Phoenix is rapidly transforming into a key entertainment hub. State Farm Stadium, the Westgate Entertainment District and the annual Cactus League Spring Training games consistently draw crowds to the area. The upcoming VAI Resort, which includes the Mattel Adventure Park and an 11,000-seat entertainment venue, is set to further enhance this trend when the complex opens in 2025. The heightened interest in West Phoenix’s growing attraction roster is driving hotel development, with 1,750 local rooms actively under construction as of June. This growth underscores West Phoenix’s emergence as a destination for tourism and entertainment.