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Market Report

2026 U.S. Self-Storage National Investment Outlook

2026 Outlook

Self-Storage Investment Dynamics Remain
Sound as Demand and Supply Look to Realign in 2026

Hiring and migration trends are creating challenges for occupancy and rent growth in the self-storage industry. However, construction activity is slowing, and demographic tailwinds from both younger and older generations will help offset disruptions caused by economic and geopolitical uncertainties. The uneven risk profile of self-storage assets across different cycles particularly attracts investors seeking diversification. To help investors navigate this complex, evolving environment, Marcus & Millichap presents the 2026 Self-Storage National Investment Outlook. 

Key Features Include:

  • Deep dive into the factors shaping the self-storage sector 
  • Demand and supply forecasts for 36 major U.S. markets
  • Discussion of key concerns facing operators
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