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Market Report

2026 Hospitality Investment Outlook

2026 Outlook

A Complex and Fluid 2026 Outlook Introduces
Potential Opportunities and Challenges for the Enduring Hospitality Sector

While economic and geopolitical uncertainty pose challenges for both travelers and hoteliers, a slate of major events, improving business travel, and moderating new supply pressure offer tailwinds for the hospitality sector. The outlook, nevertheless, varies by chain scale and location. As with property performance, the investment climate faces many crosscurrents, including rising costs of property improvement plans. This range of factors creates a complex, nuanced landscape for investors to consider. 

Key Features Include:

  • Economic and hospitality sector national overviews 
  • In-depth outlooks for 34 major U.S. markets 
  • Performance insights across service levels 
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