Houston Hospitality Market Report

Strong performance in the previous year demonstrates the potential for growth. Houston saw an 8.2 percent increase in room nights booked and a 15.5 percent increase in RevPAR in 2024, both of which were the highest among all major U.S. markets. Popular sporting events, such as matches in COPA América, and extreme weather events like Hurricane Beryl drove increased hotel demand during the traditionally slower summer months, resulting in a notable improvement in occupancy and revenues. In 2025, the market is expected to retain much of these gains. There may even be an increase in business and construction-related travel as the city continues to expand its infrastructure in anticipation of major events, including matches in the 2026 World Cup and the 2028 Republican National Convention. Ongoing developments at both George Bush Intercontinental Airport (IAH) and William P. Hobby Airport (HOU) further reinforce the long-term growth potential and investment appeal of the hospitality industry in the Houston market.