Detroit Hospitality Market Report

Ford Field fills its calendar, enabling occupancy gains. Hotel occupancy in Detroit has faced a slow road back to pre-pandemic norms; however, the rate is continuing to steadily inch up in 2023. Despite the metro’s sluggish recovery, Detroit’s occupancy gains will outpace most major Midwest hospitality markets with the second-greatest basis point jump this year. This progress can be attributed to a resurgence in annual festivities, as well as new events. Ford Field alone boasts a slew of activities expected to draw out-of-town crowds. The Detroit Lions expect Ford Field will host the most concerts in a single calendar year during 2023 since its opening. In June, the stadium hosted Taylor Swift and is a stop on Beyoncé’s tour later this summer. Additionally, the WWE’s second-biggest event of the year, SummerSlam, took place here in August. The large slate will extend into next year as the 2024 NFL Draft comes to town.