Boston Hospitality Market Report

Denser event calendar propels recovery. Last year, Boston recorded its first declines in occupancy and RevPAR since 2020. Research funding cuts in the life sciences sector disproportionately affected the metro as rising lab vacancies curtailed sector-related business travel, while the renovation of the Hynes Convention Center weighed on group demand. The market, however, is positioned for a rebound in 2026, supported by FIFA World Cup matches this summer and America250 programming throughout the year. Intown-East Boston stands out as the only submarket to post ADR growth last year and is projected to see the largest increase this year. The only occupancy gain anticipated outside of the urban core will be in the Woburn-Lowell area, translating into the second-fastest pace of anticipated RevPAR growth. With Lexington and Concord in proximity to this outer submarket, heritage tourism may be playing a meaningful role in shaping Boston’s hotel demand this year.