Marcus & Millichap

The Reno–Sparks Metro consists of two counties in western Nevada, anchored by the cities of Reno and Sparks.

Reno-Sparks Research and Data

Las Vegas Self-Storage Investment Forecast

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Las Vegas Local Self-Storage Report

Economic Trends: Las Vegas employers are looking to expand their payrolls with approximately...

Southwest Hospitality Investment Forecast

Tourism Flourishes Through Most of the Southwest, Boosting Occupancy Rates Travel for pleasure...

Southwest Hospitality Report

Occupancy and Revenue Continue to Rise as Investors Favor Independent Hotels Tourism and...


Known as “The Biggest Little City in the World,” Reno is famous for its casinos and is the birthplace of Caesars Entertainment Corporation. In the 1980s, Indian gaming rules were relaxed, and starting in 2000 Californian Native casinos began to chip away at Reno’s casino industry. The Reno–Sparks metropolitan area is informally called the Truckee Meadows and consists of nearly 500,000 residents.

Sparks is a city in Washoe County, Nevada. It was established in 1905 and is located just east of Reno. The 2010 U.S. Census Bureau population count was 90,264, making it the fifth most populous city in Nevada. Sparks is often referred to as half of a twin city.

Reno is situated in the northwestern part of Nevada and is the county seat of Washoe County. As of the 2010 census, the city had a population of 225,221 making it the fourth most populous city in the state after Las Vegas, Henderson, and North Las Vegas. Reno is the most populous Nevada city outside of the Las Vegas metropolitan area. The city sits in a high desert valley at the foot of the Sierra Nevada.