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Hotel-Motel

Super 8 by Wyndham Whitewater WI

917 E Milwaukee St, Whitewater, WI 53190

Listing Price: Request For Offer

Number of Rooms
51
RevPAR
$33
Year Built
1991

Investment Overview

As the exclusive representative of the seller, Marcus & Millichap’s National Hospitality Division is pleased to present for sale to qualified investors the Super 8 Whitewater (‘Hotel’ or ‘Property’). The Super 8 Whitewater is a 51-room, two-story Hotel at 917 East Milwaukee Street, just off Highway 12. This Hotel features a breakfast area, business center, and bus/truck parking. Spacious guest rooms offer a microwave, mini-refrigerator, ?at-screen television, and work desk. Whitewater is in south-central Wisconsin, approximately 45 miles east of Madison, WI, and 50 miles west of Milwaukee, WI. The Hotel benefits from its strategic highway location, which offers excellent visibility and accessibility from the busiest thoroughfare in the city. The Wyndham-branded Hotel is the only economy Property in Whitewater’s city limits, presenting unrivaled control over the economy hospitality market in the area. With the city’s popular room generators in proximity to the Property, this Hotel benefits from many key leisure and business demand generators of the city. Whitewater is home to the University of Wisconsin–Whitewater (2.0 miles), which enrolls nearly 12,000 students and significantly contributes to the local economy. Additionally, the Whitewater Business Park, a 540-acre business and technology office development, is located less than two miles from the subject Property. Other notable demand generators include Tripp Lake (0.4 miles), Watson’s Wild West Museum (15.4 miles), Young Auditorium (1.9 miles), and Mercyhealth Whitewater (1.3 miles). This offering presents a new investor the chance to acquire an opportunistic asset with upside potential. The Property has historically underperformed the competitive set in RevPAR with an average 55.32 percent RevPAR penetration index from 2018 through 2020. A minor renovation and better revenue management strategies would present a substantial value add opportunity and assist new ownership in garnering real rate growth and increase RevPAR penetration.

Investment Highlights

  • Two-Story, 51-Room, Interior-Corridor, Economy Hotel
  • Highway Location that Offers Excellent Visibility and Easy Access to Multiple Demand Generators
  • Only Economy Hotel in Whitewater, Wisconsin City Limits
  • Value Add Opportunity to Increase RevPAR Through Minor Renovations and Tactical Revenue Management Strategies

Exclusively Listed By

Broker of Record

  • Todd Lindblom

    Vice President/Regional Manager

    (262) 364-1964

    License(s) WI: 56163-90

    Wisconsin

Hotel-Motel

Super 8 by Wyndham Whitewater WI

Listing Price: Request For Offer

Number of Rooms
51
RevPAR
$33
Year Built
1991

Investment Highlights

  • Two-Story, 51-Room, Interior-Corridor, Economy Hotel
  • Highway Location that Offers Excellent Visibility and Easy Access to Multiple Demand Generators
  • Only Economy Hotel in Whitewater, Wisconsin City Limits
  • Value Add Opportunity to Increase RevPAR Through Minor Renovations and Tactical Revenue Management Strategies

Investment Overview

As the exclusive representative of the seller, Marcus & Millichap’s National Hospitality Division is pleased to present for sale to qualified investors the Super 8 Whitewater (‘Hotel’ or ‘Property’). The Super 8 Whitewater is a 51-room, two-story Hotel at 917 East Milwaukee Street, just off Highway 12. This Hotel features a breakfast area, business center, and bus/truck parking. Spacious guest rooms offer a microwave, mini-refrigerator, ?at-screen television, and work desk. Whitewater is in south-central Wisconsin, approximately 45 miles east of Madison, WI, and 50 miles west of Milwaukee, WI. The Hotel benefits from its strategic highway location, which offers excellent visibility and accessibility from the busiest thoroughfare in the city. The Wyndham-branded Hotel is the only economy Property in Whitewater’s city limits, presenting unrivaled control over the economy hospitality market in the area. With the city’s popular room generators in proximity to the Property, this Hotel benefits from many key leisure and business demand generators of the city. Whitewater is home to the University of Wisconsin–Whitewater (2.0 miles), which enrolls nearly 12,000 students and significantly contributes to the local economy. Additionally, the Whitewater Business Park, a 540-acre business and technology office development, is located less than two miles from the subject Property. Other notable demand generators include Tripp Lake (0.4 miles), Watson’s Wild West Museum (15.4 miles), Young Auditorium (1.9 miles), and Mercyhealth Whitewater (1.3 miles). This offering presents a new investor the chance to acquire an opportunistic asset with upside potential. The Property has historically underperformed the competitive set in RevPAR with an average 55.32 percent RevPAR penetration index from 2018 through 2020. A minor renovation and better revenue management strategies would present a substantial value add opportunity and assist new ownership in garnering real rate growth and increase RevPAR penetration.

Exclusively Listed By

Broker of Record

  • Todd Lindblom

    Vice President/Regional Manager

    (262) 364-1964

    License(s): WI: 56163-90

    Wisconsin

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