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Hotel-Motel

Baymont Inn & Suites Whitewater

1355 W Main St, Whitewater, WI 53190

Listing Price: Request For Offer

Number of Rooms
60
RevPAR
$38
Year Built
1997

Investment Overview

As the exclusive representative of the seller, Marcus & Millichap’s National Hospitality Division is pleased to present for sale to qualified investors the Baymont Inn & Suites Whitewater (‘Hotel’ or ‘Property’). The Wyndham-branded Hotel will be auctioned on the Ten-X Platform, contact the listing agent for more information. The Baymont Inn & Suites Whitewater is a 60-room, two-story Hotel at 1355 West Main Street, just off Highway 12. This Hotel features an indoor pool, meeting and event space, business center, fitness room, and guest laundry facilities. Spacious guest rooms offer a flat-screen television, a work desk, and an ironing board. Whitewater is in south-central Wisconsin, approximately 45 miles east of Madison, Wisconsin and 50 miles west of Milwaukee, Wisconsin. The Hotel benefits from its strategic highway location, which offers excellent visibility and accessibility from the busiest thoroughfare in the city. The Wyndham-branded Hotel is the only midscale Property in Whitewater’s city limits, presenting unrivaled control over the midscale hospitality market in the area. With the city’s popular room generators in proximity to the Property, this Hotel benefits from many key leisure and business demand generators of the city. Whitewater is home to the University of Wisconsin–Whitewater (1.1 miles), which enrolls nearly 12,000 students and significantly contributes to the local economy. Additionally, the Whitewater Business Park, a 540-acre business and technology office development, is located less than five miles from the subject Property. Other notable demand generators include Tripp Lake (2.7 miles), Watson’s Wild West Museum (19.2 miles), Young Auditorium (0.7 miles), and Mercyhealth Whitewater (one mile). In 2019, the limited-service Hotel recorded room revenues just under $820,000 and a net-operating income of nearly $230,000 or 27.6% as a percentage of total revenues, after a 4% capital replacement reserve. The Hotel has historically underperformed the STR defined market competitive set in RevPAR, averaging $37.87 and posting a 67% average RevPAR penetration index from 2018 through 2019. A minor renovation and better revenue management strategies would present a substantial value-add opportunity and assist new ownership in garnering real rate growth and increase RevPAR penetration.

Investment Highlights

  • Two-Story, 60-Room, Interior-Corridor, Midscale Hotel
  • Expected to Trade Below Replacement Cost
  • Highway Location that Offers Excellent Visibility and Easy Access to Multiple Demand Generators
  • Only Midscale Hotel in Whitewater, Wisconsin City Limits
  • Value-Add Opportunity to Increase RevPAR through a Minor Renovation and Tactical Revenue Management Strategies

Exclusively Listed By

Broker of Record

  • Todd Lindblom

    Vice President/Regional Manager

    (262) 364-1964

    License(s) WI: 56163-90

    Wisconsin

Hotel-Motel

Baymont Inn & Suites Whitewater

Listing Price: Request For Offer

Number of Rooms
60
RevPAR
$38
Year Built
1997

Investment Highlights

  • Two-Story, 60-Room, Interior-Corridor, Midscale Hotel
  • Expected to Trade Below Replacement Cost
  • Highway Location that Offers Excellent Visibility and Easy Access to Multiple Demand Generators
  • Only Midscale Hotel in Whitewater, Wisconsin City Limits
  • Value-Add Opportunity to Increase RevPAR through a Minor Renovation and Tactical Revenue Management Strategies

Investment Overview

As the exclusive representative of the seller, Marcus & Millichap’s National Hospitality Division is pleased to present for sale to qualified investors the Baymont Inn & Suites Whitewater (‘Hotel’ or ‘Property’). The Wyndham-branded Hotel will be auctioned on the Ten-X Platform, contact the listing agent for more information. The Baymont Inn & Suites Whitewater is a 60-room, two-story Hotel at 1355 West Main Street, just off Highway 12. This Hotel features an indoor pool, meeting and event space, business center, fitness room, and guest laundry facilities. Spacious guest rooms offer a flat-screen television, a work desk, and an ironing board. Whitewater is in south-central Wisconsin, approximately 45 miles east of Madison, Wisconsin and 50 miles west of Milwaukee, Wisconsin. The Hotel benefits from its strategic highway location, which offers excellent visibility and accessibility from the busiest thoroughfare in the city. The Wyndham-branded Hotel is the only midscale Property in Whitewater’s city limits, presenting unrivaled control over the midscale hospitality market in the area. With the city’s popular room generators in proximity to the Property, this Hotel benefits from many key leisure and business demand generators of the city. Whitewater is home to the University of Wisconsin–Whitewater (1.1 miles), which enrolls nearly 12,000 students and significantly contributes to the local economy. Additionally, the Whitewater Business Park, a 540-acre business and technology office development, is located less than five miles from the subject Property. Other notable demand generators include Tripp Lake (2.7 miles), Watson’s Wild West Museum (19.2 miles), Young Auditorium (0.7 miles), and Mercyhealth Whitewater (one mile). In 2019, the limited-service Hotel recorded room revenues just under $820,000 and a net-operating income of nearly $230,000 or 27.6% as a percentage of total revenues, after a 4% capital replacement reserve. The Hotel has historically underperformed the STR defined market competitive set in RevPAR, averaging $37.87 and posting a 67% average RevPAR penetration index from 2018 through 2019. A minor renovation and better revenue management strategies would present a substantial value-add opportunity and assist new ownership in garnering real rate growth and increase RevPAR penetration.

Exclusively Listed By

Broker of Record

  • Todd Lindblom

    Vice President/Regional Manager

    (262) 364-1964

    License(s): WI: 56163-90

    Wisconsin

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