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Hotel-Motel

Days Inn & Suites by Wyndham Wisconsin Dells

2504 Wisconsin Dells Parkway, Wisconsin Dells, WI 53965

Listing Price: $3,495,000

Cap Rate
7.47%
Number of Rooms
92
RevPAR
$24
Price/Room
$37,989
RRM
4.37
Year Built
1982

Investment Overview

As the exclusive representative of the seller, Marcus & Millichap's National Hospitality Division is pleased to present for sale to qualified investors the Days Inn Wisconsin Dells (‘Hotel’ or ‘Property’). The Wyndham-branded Hotel is offered at $3,495,000 or $37,989 per key. Wisconsin Dells is located in south-central Wisconsin and was established off the Wisconsin River. The Wisconsin Dells Region, also known as ‘The Dells’, is a major tourist destination, labeled as the Waterpark Capital of the World. Annually, four million tourists flock to the Dells to enjoy the water and theme parks, live entertainment, and wildlife. The 92-room Hotel was built on 1.73 acres and is located along Highway 12, just minutes from Interstate 90. The strategic location of the Property allows the Hotel to capitalize on the variety of tourist attractions such as Dells Army Duck Tours (1.6 miles), Wisconsin Deer Park (0.6 miles), Rick Wilcox Magic Theater (1.5 miles), Bigfoot Zipline Tours (1.6 miles), and Timbavati Wildlife Park (0.5 miles). The Hotel also benefits from the six waterparks in the vicinity including Noah’s Ark Waterpark (1.9 miles), Kalahari Indoor Water Park (4.9 miles), Mt. Olympus Water & Theme Park (0.9 miles), Wilderness Territory (3.5 miles), Chula Vista Resort Water Parks (3.9 miles), and Klondike Kavern Waterpark (3.7 miles). This offering presents a new investor the opportunity to acquire a well-located asset with upside potential. Historically, the Hotel has underperformed the STR defined competitive set, posting a RevPAR penetration index of 79.1 percent in 2019 and 78 percent in 2020. However, room revenues have increased by 71.4 percent through the trailing twelve months ending August 2021 compared to year-end 2020. As room revenues continue the upward trend, an experienced owner can strategically implement better revenue management tactics to increase market share and overall value.

Investment Highlights

  • Two-Story, 92-Room, Interior-Corridor, Economy Hotel
  • Priced Well Below Replacement Cost at $37,989 Per Key
  • Excellent Location in a Premier Tourist Destination
  • Room Revenues Trending Upwards, Increasing 71.4 Percent through August 2021 Compared to Year-End 2020

Exclusively Listed By

Broker of Record

  • Todd Lindblom

    Vice President/Regional Manager

    (262) 364-1964

    License(s) WI: 56163-90

    Wisconsin

Hotel-Motel

Days Inn & Suites by Wyndham Wisconsin Dells

Listing Price: $3,495,000

Cap Rate
7.47%
Number of Rooms
92
RevPAR
$24
Price/Room
$37,989
RRM
4.37
Year Built
1982

Investment Highlights

  • Two-Story, 92-Room, Interior-Corridor, Economy Hotel
  • Priced Well Below Replacement Cost at $37,989 Per Key
  • Excellent Location in a Premier Tourist Destination
  • Room Revenues Trending Upwards, Increasing 71.4 Percent through August 2021 Compared to Year-End 2020

Investment Overview

As the exclusive representative of the seller, Marcus & Millichap's National Hospitality Division is pleased to present for sale to qualified investors the Days Inn Wisconsin Dells (‘Hotel’ or ‘Property’). The Wyndham-branded Hotel is offered at $3,495,000 or $37,989 per key. Wisconsin Dells is located in south-central Wisconsin and was established off the Wisconsin River. The Wisconsin Dells Region, also known as ‘The Dells’, is a major tourist destination, labeled as the Waterpark Capital of the World. Annually, four million tourists flock to the Dells to enjoy the water and theme parks, live entertainment, and wildlife. The 92-room Hotel was built on 1.73 acres and is located along Highway 12, just minutes from Interstate 90. The strategic location of the Property allows the Hotel to capitalize on the variety of tourist attractions such as Dells Army Duck Tours (1.6 miles), Wisconsin Deer Park (0.6 miles), Rick Wilcox Magic Theater (1.5 miles), Bigfoot Zipline Tours (1.6 miles), and Timbavati Wildlife Park (0.5 miles). The Hotel also benefits from the six waterparks in the vicinity including Noah’s Ark Waterpark (1.9 miles), Kalahari Indoor Water Park (4.9 miles), Mt. Olympus Water & Theme Park (0.9 miles), Wilderness Territory (3.5 miles), Chula Vista Resort Water Parks (3.9 miles), and Klondike Kavern Waterpark (3.7 miles). This offering presents a new investor the opportunity to acquire a well-located asset with upside potential. Historically, the Hotel has underperformed the STR defined competitive set, posting a RevPAR penetration index of 79.1 percent in 2019 and 78 percent in 2020. However, room revenues have increased by 71.4 percent through the trailing twelve months ending August 2021 compared to year-end 2020. As room revenues continue the upward trend, an experienced owner can strategically implement better revenue management tactics to increase market share and overall value.

Exclusively Listed By

Broker of Record

  • Todd Lindblom

    Vice President/Regional Manager

    (262) 364-1964

    License(s): WI: 56163-90

    Wisconsin

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