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Commercial

$1 Auction – 1.44 AC Parcel Houston MSA | 20K VPD Traffic Count

9670 FM 1097, Willis, TX 77318

Starting Bid: $1

Lot Size
1.44 acres
Price/Acre
$1
Land Type
Land
Auction Type
Absolute
Auction Start Date
Aug 3, 2026
Auction End Date
Aug 5, 2026

Investment Overview

Register to Bid and Access Due Diligence Documents on RealINSIGHT Marketplace - https://rimarketplace.com/auction/3318/land/willis/tx

Marcus & Millichap is pleased to present a 1.44-acre parcel located at 9670 FM 1097 (the “Property”) in Willis, Texas just ±40 minutes from Houston. The Property offers an exceptional development opportunity in a growing, robust trade area and first bid meets reserve!

The Property features utilities to the site through the City of Willis. The Property has approximately 203 feet of frontage on FM 1097, benefitting from access and visibility to traffic counts of ±20,883 vehicles per day. The Property is in a robust trade area near a mix of apartments, new construction single family residential, and retail demand generators. Nearby retail in the area includes Kroger, Whataburger, CVS, Walgreens, Starbucks, Chick-fil-A, H-E-B, Burger King, Chase, Tractor Supply, Anytime Fitness, Goodwill, Dutch Bros, Burlington, Ross, numerous restaurants, and more. The site is currently platted by the Canyon Falls Homeowners Association as “Reserve” area and would require HOA approval for rezoning.

Willis is a city in Montgomery County, Texas which enjoys a prime position north of Houston and offers excellent accessibility along Interstate 45. The city has seen significant population growth in recent years, driven by its appealing blend of small-town charm and convenient access to the bustling Houston metro area. This growth is supported by ongoing residential and commercial developments that cater to the increasing demand for housing and services. The Property further benefits from strong demographics with a population of 47,890 residents and an average household income of $91,625 within a 5-mile radius. The population has experienced 56.1% growth from 2010-2023 with 9.54% growth expected to continue through 2028.

Investment Highlights

  • ABSOLUTE $1 AUCTION | 1.44 AC Parcel Houston MSA | 20K VPD Traffic Count | AUCTION AUGUST 3-5
  • Well-Positioned ±1.44-Acre Path of Growth Parcel in Dense Commercial Corridor
  • Nearby National Retail include Kroger, Whataburger, CVS, Walgreens, Starbucks, Chick-fil-A, H-E-B, Burger King, Chase, Tractor Supply, and More
  • Direct Frontage on FM 1097 with Traffic Counts of ±20,883 VPD and Just West of I-45 with an Additional 67K VPD
  • Site is Platted as "Reserve" Area and Would Require HOA Approval for Rezoning
  • Dense Demographics with 5-Mile Population of ±47,890 and Annual Household Income of ±$91,625
  • 56.1% Population Growth from 2010-2023 and 9.54% Growth Projected from 2023-2028 (5-mile radius)
  • Absolute $1 Auction – NO RESERVE!

Exclusively Listed By

Broker of Record

  • Tim Speck

    Executive Managing Director, Chief Revenue Officer -Texas/Mountain States/Pacific Northwest Division

    (972) 755-5200

    License(s) TX: 9002994

    Texas

Commercial

$1 Auction – 1.44 AC Parcel Houston MSA | 20K VPD Traffic Count

Starting Bid: $1

Lot Size
1.44 acres
Price/Acre
$1
Land Type
Land
Auction Type
Absolute
Auction Start Date
Aug 3, 2026
Auction End Date
Aug 5, 2026

Investment Highlights

  • ABSOLUTE $1 AUCTION | 1.44 AC Parcel Houston MSA | 20K VPD Traffic Count | AUCTION AUGUST 3-5
  • Well-Positioned ±1.44-Acre Path of Growth Parcel in Dense Commercial Corridor
  • Nearby National Retail include Kroger, Whataburger, CVS, Walgreens, Starbucks, Chick-fil-A, H-E-B, Burger King, Chase, Tractor Supply, and More
  • Direct Frontage on FM 1097 with Traffic Counts of ±20,883 VPD and Just West of I-45 with an Additional 67K VPD
  • Site is Platted as "Reserve" Area and Would Require HOA Approval for Rezoning
  • Dense Demographics with 5-Mile Population of ±47,890 and Annual Household Income of ±$91,625
  • 56.1% Population Growth from 2010-2023 and 9.54% Growth Projected from 2023-2028 (5-mile radius)
  • Absolute $1 Auction – NO RESERVE!

Investment Overview

Register to Bid and Access Due Diligence Documents on RealINSIGHT Marketplace - https://rimarketplace.com/auction/3318/land/willis/tx Marcus & Millichap is pleased to present a 1.44-acre parcel located at 9670 FM 1097 (the “Property”) in Willis, Texas just ±40 minutes from Houston. The Property offers an exceptional development opportunity in a growing, robust trade area and first bid meets reserve! The Property features utilities to the site through the City of Willis. The Property has approximately 203 feet of frontage on FM 1097, benefitting from access and visibility to traffic counts of ±20,883 vehicles per day. The Property is in a robust trade area near a mix of apartments, new construction single family residential, and retail demand generators. Nearby retail in the area includes Kroger, Whataburger, CVS, Walgreens, Starbucks, Chick-fil-A, H-E-B, Burger King, Chase, Tractor Supply, Anytime Fitness, Goodwill, Dutch Bros, Burlington, Ross, numerous restaurants, and more. The site is currently platted by the Canyon Falls Homeowners Association as “Reserve” area and would require HOA approval for rezoning. Willis is a city in Montgomery County, Texas which enjoys a prime position north of Houston and offers excellent accessibility along Interstate 45. The city has seen significant population growth in recent years, driven by its appealing blend of small-town charm and convenient access to the bustling Houston metro area. This growth is supported by ongoing residential and commercial developments that cater to the increasing demand for housing and services. The Property further benefits from strong demographics with a population of 47,890 residents and an average household income of $91,625 within a 5-mile radius. The population has experienced 56.1% growth from 2010-2023 with 9.54% growth expected to continue through 2028.

Exclusively Listed By

Broker of Record

  • Tim Speck

    Executive Managing Director, Chief Revenue Officer -Texas/Mountain States/Pacific Northwest Division

    (972) 755-5200

    License(s): TX: 9002994

    Texas

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