Investment Overview

Marcus & Millichap is pleased to present the exclusive opportunity to acquire the Quality Inn & Suites Stoughton – Madison South, a well-maintained and extensively renovated hospitality asset within the growing Madison, Wisconsin MSA. Located in Stoughton, just south of downtown Madison, the property benefits from strong visibility along an expanding commercial corridor fueled by continued residential, retail, and business development. Offered at approximately $54,000 per key, the asset represents an attractive opportunity to acquire a recently renovated midscale hotel with limited near-term capital needs in a highly desirable Madison-area lodging market. Owned and carefully maintained by the same ownership group for over 15 years, the property offers a turnkey investment opportunity with significant recent capital improvements and no outstanding PIP obligations. Ownership has invested substantially into the asset through renovations that exceed Quality brand standards, including upgraded guestroom furniture packages (2024/2025), fully renovated guest bathrooms, refreshed guestrooms with contemporary finishes, and meaningful enhancements to public spaces, including a remodeled two-story lobby and updated breakfast/meeting area. The property further distinguishes itself through oversized guestrooms averaging approximately 15 percent larger than standard room sizes, creating an enhanced guest experience, broader customer appeal, and stronger competitive positioning within the local market. The hotel also offers suite accommodations, enhancing its ability to capture extended-stay, business, and family travel demand while supporting greater guest flexibility and length of stay. The surrounding trade area has experienced notable growth over the past several years, including the addition of a Super Walmart, new retail development directly across the street, expanded dining and entertainment options within walking distance, and a new mixed-use residential and business district currently under construction less than one-half mile from the hotel. These developments continue to strengthen lodging demand drivers and reinforce the long-term positioning of the asset within a rapidly expanding submarket. The hotel also presents a compelling opportunity for an incoming owner-operator or more engaged investment group to unlock additional value through a more hands-on operating approach. Current ownership has managed the asset remotely on a largely passive basis, creating identifiable upside potential through enhanced revenue management, stronger local business and group demand penetration, more active sales efforts, and operational efficiencies achievable through day-to-day oversight. Backed by substantial recent renovations, oversized guestrooms, no outstanding PIP obligations, and a strategic location within one of the Madison area’s fastest-growing commercial corridors, the Quality Inn & Suites Stoughton – Madison South represents an opportunity to acquire a well-positioned hospitality asset with strong in-place fundamentals and meaningful upside potential.