Investment Overview

Strategic Location & Connectivity Redding is the urban center of the Shasta Cascade region in Northern California. Located along the I-5 corridor between Sacramento and the Oregon border, it provides easy access to both Central California and the Pacific Northwest. As the largest city north of Sacramento, Redding is strategically positioned for commerce and logistics, with direct access to Interstate 5, Highway 44, and State Route 299. Additionally, the city is served by Redding Municipal Airport (RDD), which enhances its connectivity. Pro-Business Environment & Economic DevelopmeNT The City of Redding places a high priority on economic development and business support. As part of a countywide strategy, the city collaborates closely with the Economic Development Corporation of Shasta County to attract and grow primary industries that generate high-wage employment and diversify the regional economy. Major public investments underscore the City Council’s forward-thinking approach, including the development of the Stillwater Business Park. This fully entitled site offers shovel-ready parcels with access to utilities, broadband, and multimodal transportation. Redding’s economic development vision is guided by the Economic Development Element of the City’s General Plan, a strategic framework aimed at promoting industry growth, expanding employment opportunities, and enhancing the overall quality of life in the community. Quality of Life Redding is nationally recognized for its exceptional livability and was recently ranked as the 29th Most Dynamic Metropolitan Area in the United States by the Walton Family Foundation and Heartland Forward. The city enjoys a climate characterized by hot, dry summers and mild winters, making it ideal for outdoor activities year-round. Residents have easy access to an extensive network of rivers, lakes, and parks. TIME Magazine has called Redding the U.S. Capital of Kayaking, while Forbes included it in its list of the Top 10 Trout-Fishing Towns in North America. Additionally, National Public Radio praised the city as an “Outdoor Paradise,” and the Los Angeles Times highlighted it as one of the 10 Best Places to Picnic in the West.