Investment Overview

As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Super 8 By Wyndham Jasper TX (‘Hotel’ or ‘Property’) located in Jasper, Texas. The Wyndham Hotels & Resorts - branded Hotel is offered at $3,300,000 or $58,929 per key. The Super 8 By Wyndham Jasper TX is a two-story hotel with 57 rooms, located at 2100 North Wheeler Street in Jasper, Texas. The Hotel is situated along U.S. Highway 96 and maintains various common area amenities including a seasonal outdoor pool, breakfast area, fitness center, business center, coin laundry facility, vending machines, and meeting/event space. The hotel has a new exterior and the lobby has been recently renovated. Rooms with Kitchenettes total 30 rooms. The property also maintains a two-bedroom/one-bathroom on-site managers living quarters that includes a washer/dryer. The hotel boasts a strong RevPAR penetration index of 125 percent for the twelve months ending in July 2025, signaling robust competitive performance and attractive long-term value for potential buyers. The hotel is attractively priced at a Capitalization Rate of 10.66 percent, offering investors a compelling opportunity to acquire the asset at a conservative valuation with significant upside potential. Positioned in the heart of the Piney Woods region of East Texas, Jasper offers a compelling hospitality investment opportunity within a stable, rural market supported by regional demand drivers. While not part of a formal Metropolitan Statistical Area (MSA), Jasper functions as the economic and healthcare hub for surrounding counties, drawing consistent business and leisure traffic from across Southeast Texas and Western Louisiana. Its location along key regional routes, including U.S. Highways 96, 190, and 69, ensures reliable year-round visibility and accessibility. The city’s largest employers include Jasper Independent School District (2.0 miles) and Christus Southeast Texas–Jasper Memorial Hospital (2.7 miles), a regional specialty hospital that anchors the city's healthcare infrastructure and supports overnight stays for patients, family members, and traveling medical professionals. Additional key employers and businesses contributing to the local economy include Louisiana-Pacific Building Materials (6.1 miles), East Tex Construction (5.1 miles), Cruz Construction (5.1 miles), and Pioneer Electric of Texas (5.7 miles). Jasper also serves as a popular base for outdoor recreation, located just minutes from Lake Sam Rayburn—the largest reservoir entirely in Texas—which attracts hundreds of thousands of anglers, boaters, and nature tourists annually. The lake’s reputation as a premier bass fishing destination drives strong seasonal occupancy, particularly during tournaments and special events. Jasper, Texas, benefits from steady tourism-driven lodging demand thanks to its proximity to natural attractions such as Sam Rayburn Reservoir, Martin Dies Jr. State Park, and nearby national forests, which draw visitors year-round for fishing, boating, and outdoor recreation. Celebrated as the “Butterfly Capital of Texas,” the city hosts an annual Butterfly Festival each October to mark the monarch butterfly migration, adding to seasonal tourism activity. Economic growth is further supported by the Jasper Airport Industrial Park, a development of the Jasper Economic Development Corporation (JEDCO), which continues to attract new businesses and stimulate job creation. Jasper remains a key player in East Texas’ logging and timber industry, with major companies like Georgia-Pacific and WestRock operating in the area, contributing to the city’s economic stability and generating consistent weekday lodging demand from industry professionals and contractors. The nearby Maroon Ridge Event Venue (8.4 miles) offers space for weddings, corporate events, and private functions, further supporting local hospitality demand. Additionally, Jasper County-Bell Field (4.9 miles) provides recreational opportunities and community events that contribute to local visitation.