Investment Overview

Marcus & Millichap is pleased to present the exclusive offering of the 52-room Quality Inn located in Tomah, Wisconsin. Positioned at the strategic crossroads of Interstate 90 and Interstate 94, this two-story, interior-corridor hotel offers an attractive opportunity to acquire a stabilized, branded asset in a high-visibility, high-demand corridor in Central Wisconsin. This offering presents a unique opportunity for a more engaged operator to unlock meaningful upside. The property is currently absentee-owned and remotely managed, creating operational inefficiencies and underperformance relative to its competitive set. Located just minutes from key demand generators including Fort McCoy Army Base, several mining operations, and ongoing commercial development, the hotel benefits from consistent regional activity. The business has a history of strong performance, with peak RevPAR exceeding $70, yet currently trails the comp set with a RevPAR Index of just 48.9%. A local or hands-on owner has immediate potential to increase performance and capture greater market share. Additionally, the asset has undergone more than $200,000 in capital improvements since 2022, leaving very minimal or no PIP requirements under the Choice Hotels brand. Its excellent visibility off the I-90/I-94 interchange further enhances its long-term positioning and accessibility. Tomah, often referred to as the “Gateway to Cranberry Country,” serves as a vital regional hub for transportation, logistics, government, and healthcare. Demand drivers include: Tomah VA Medical Center Mayo Clinic Health System Cranberry Country Lodge & Expo Center Proximity to Fort McCoy, a major military and economic presence in the region With year-round demand from military, medical, and regional travel segments, Tomah continues to demonstrate strong fundamentals in occupancy and RevPAR performance. The surrounding market benefits from a stable local economy, limited branded competition, and steady infrastructure investment. This offering represents a rare opportunity to acquire a recently renovated, underperforming branded asset in a growing Wisconsin interchange market, with immediate upside for a more active or regionally based operator.