Investment Overview

As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Comfort Suites Johnson Creek Conference Center (‘Hotel’ or ‘Property’) located Johnson Creek, Wisconsin. The Choice Hotels International-branded Hotel is offered at $5,875,000 or $58,750 per key. The property may be offered without a brand, allowing for potential conversion opportunities. Additionally, the city has granted preliminary approval for conversion to senior living. The Comfort Suites Johnson Creek Conference Center, a three-story hotel with 100 rooms, is strategically located at 725 Paradise Lane in Johnson Creek, Wisconsin. Its prime location directly off Interstate 94 provides exceptional accessibility, positioning it midway between the major metropolitan areas of Milwaukee, Wisconsin (47 miles) and Madison, Wisconsin (36 miles), and Oshkosh, Wisconsin (73 miles) and Rockford, Illinois (68 miles) to the north/south. While Johnson Creek is a smaller community, the hotel benefits from the broader economic influence of the Milwaukee and Madison MSAs. The property offers a comprehensive range of amenities, including a indoor heated pool/waterpark, indoor whirlpool/hot tub, fitness center, business center, breakfast area, coin laundry facility, vending machines, and truck parking. The Convention Center is comprised of 10 distinct meeting areas. The meeting spaces include Rooms A-F, which can be combined into one large room holding 576 guests. Additionally, other meeting spaces include the Boardroom, Garden Room, Creek Room, and Poolside Suite. The hotel presents a compelling value-add investment opportunity. With effective management, there is significant potential to enhance revenue and improve net operating income (NOI). These improvements would drive increased cash flow and overall property valuation, positioning the asset as a highly attractive investment for prospective investors. Johnson Creek presents a diverse economic landscape, anchored by a robust industrial and retail sector. The concentration of key employers, including MasterMold, LLC (1.6 miles), Doosan Bobcat (1.5 miles), Avon Hi-Life, Inc. (1.0 miles) signifies a stable employment base, primarily within manufacturing and retail. The presence of Wayne Transports (1.8 miles), a major trucking company, further underscores the region's industrial activity and distribution capabilities. This combination of businesses establishes a solid economic foundation, indicating sustained commercial activity. Beyond the industrial base, Johnson Creek benefits from significant consumer-driven demand. The Johnson Creek Premium Outlets (1.4 miles) serve as a primary attraction, consistently drawing a substantial volume of shoppers to the area. This retail activity is a major driver of regional traffic. Complementing this is the recreational appeal of Milford Hills Hunt Club and Sporting Clays (9.2 miles), a regional destination that hosts events and provides outdoor activities. Additionally, the Glacial Drumlin Bike Trail (16.9 miles), and the Fireside Dinner Theatre (15.1 miles) provide a diverse range of entertainment and recreational options. Further enhancing the region's recreational offerings are the scenic Rock River Park/Glacial River Trail (15.3 miles), which attracts hikers and bikers, and access points such as Crossroads Landing (0.5 miles), which are popular for fishing and river access. Aztalan State Park (5.9 miles), a significant archaeological site, draws visitors interested in history and nature, contributing to the area's tourism. The region's educational and healthcare sectors also contribute to its dynamic character. The University of Wisconsin-Whitewater (19.2 miles), a regional center for higher education, and Maranatha Baptist University (8.6 miles), a private university hosting various events, introduce a consistent flow of visitors and contribute to the area's cultural and academic landscape. The Watertown Regional Medical Center (10.8 miles), a significant healthcare facility, provides essential medical services to the surrounding communities. This mix of educational, healthcare, and industrial elements contributes to the area’s stability.