Hotel-Motel
Auction - Comfort Inn Columbia-Bush River | 97 Rooms
911 Bush River Rd, Columbia, SC 29210
Starting Bid: $1,500,000
Investment Overview
Marcus & Millichap has been exclusively retained to offer for sale the fee simple interest in the 97-room Comfort Inn located in Columbia, South Carolina. The hotel is a four-story property built in 1986 and located directly off Interstate 26. Comfort Inn Columbia-Bush River provides the opportunity for a new owner to acquire a select-service Choice hotel with potential to realize significant RevPAR growth by moderating expenses through hands-on management, completion of the remaining property improvement plan to drive ADR, and continuing the current utilization of the Choice name, reservation system, and loyal base of guests.
Investment Highlights
- STARTING BID $1,500,000 | Property is Located Just off I-26 | AUCTION APRIL 28-30, 2025
- Multiple Brand Conversion Options Available - Spark by Hilton & Garner by IHG
- Operational Upside
- Hotel & Competitive Set RevPAR Trending Positively 2024
- Proximate to Downtown Columbia, University of South Carolina, Shaw Industries, Prisma Health Hospitals, Lexington Medical Center, Fort Jackson, and More
Hotel-Motel
Auction - Comfort Inn Columbia-Bush River | 97 Rooms
Starting Bid: $1,500,000
Investment Highlights
- STARTING BID $1,500,000 | Property is Located Just off I-26 | AUCTION APRIL 28-30, 2025
- Multiple Brand Conversion Options Available - Spark by Hilton & Garner by IHG
- Operational Upside
- Hotel & Competitive Set RevPAR Trending Positively 2024
- Proximate to Downtown Columbia, University of South Carolina, Shaw Industries, Prisma Health Hospitals, Lexington Medical Center, Fort Jackson, and More
Investment Overview
Marcus & Millichap has been exclusively retained to offer for sale the fee simple interest in the 97-room Comfort Inn located in Columbia, South Carolina. The hotel is a four-story property built in 1986 and located directly off Interstate 26. Comfort Inn Columbia-Bush River provides the opportunity for a new owner to acquire a select-service Choice hotel with potential to realize significant RevPAR growth by moderating expenses through hands-on management, completion of the remaining property improvement plan to drive ADR, and continuing the current utilization of the Choice name, reservation system, and loyal base of guests.

