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Hotel-Motel

Super 8 Marshall

1106 E Main St, Marshall, MN 56258

Listing Price: $1,850,000

Cap Rate
9.00%
Number of Rooms
47
RevPAR
$38
Price/Room
$39,362
RRM
2.82
Year Built
1977

Investment Overview

Marcus & Millichap is proud to have been selected as the exclusive broker and advisor in regard to the marketing effort of the Super 8 Marshall Minnesota. This well-maintained, 47-room, limited-service hotel is strategically positioned along US Highway 59, a primary thoroughfare that ensures excellent visibility and accessibility for both business and leisure travelers. The hotel underwent a major capital investment in 2022, experiencing modern renovation that extensively upgraded the property to not only meet but exceed the expectations of a broad range of travelers, while fully aligning with brand standards and enhancing its long-term value.

The current ownership structure is hands-off, presenting an excellent opportunity for an incoming investor to capitalize on significant upside potential. With a more hands-on approach, the new owner could implement strategic operational improvements and cost-saving measures that would enhance overall performance and profitability. Currently, the hotel generates over $650,000 in room revenue with an occupancy rate above 48%. However, it trails its competitive set, presenting a clear opportunity for growth. Targeted improvements and enhancements could close this gap, driving better performance, increased revenue, and enhanced overall investment value.

The city of Marshall, Minneosta is poised for significant growth, driven by key developments that enhance its tourism and economic appeal. The $90M bio-manufacturing project by Salugen, set to be completed by the end of 2026, is a major investment in the area. Additionally, a new Marshalls retail store is being built, with retail growth strong at a 1.6 poll factor, compared to a 1.3 average in similar areas. The city is also home to the headquarters of Runnings and Schwann’s Company. Red Baron Arena is a major visitor draw, hosting the National High School Band Competition and boosting annual tourism and RevPar. With Southwest Minnesota State University and Avera Marshall Regional Medical Center, the region’s only hospital serving a large area, Marshall is a key driver of year-round accommodations for medical staff, patients, and visitors, contributing to sustained lodging demand from corporate travelers and workforce housing needs.

Overall, this offering presents a rare opportunity to acquire a stable, branded hotel in a growing regional market with diverse demand drivers. Investors seeking a well-performing asset with a recognized brand, strong location fundamentals, and long-term growth potential will find this property to be a prime acquisition, offering significant upside with minimal initial investment.

Investment Highlights

  • Recent Capital Expenditures: Recently Underwent a Significant Capital Investment in 2022, These Extensive Renovations Modernized the Property and Enhanced Long-Term Value
  • Upside Potential: Current Hands-Off Ownership Structure Provides a Unique Opportunity for an Incoming Investor to Implement Operational Improvements and Cost-Saving Measures, Driving Future Growth
  • Performance Gap: Hotel Currently Lags Behind Its Competitive Set, Highlighting a Clear Opportunity for Operational Changes to Close the Performance Gap and Increase Revenue
  • Strategic Location: Well-Maintained, 47-Room Limited-Service Hotel Located Along US Highway 59, Ensuring Excellent Visibility and Accessibility for Both Business and Leisure Travelers
  • Economic Growth in Marshall: Marshall, Minnesota Is Experiencing Substantial Growth, With Key Developments Like the $90M Bio-Manufacturing Project by Salugen, Set to Be Completed by 2026, Which Will Boost Local Tourism and Business Activity
  • Retail Expansion: A Strong Retail Growth Rate (1.6 Poll Factor Compared to 1.3 Average in Comparable Areas).
  • Key Local Employers: The City is Home to the Headquarters of Runnings and Schwann's Company, Driving both Corporate Travel and Regional Economic Stability
  • Consistent Lodging Demand: Marshall's Attractions, Including Red Baron Arena, Southwest Minnesota State University, Avera Marshall Regional Medical Center, and Events like the National High School Band Competition, Drive Year-Round Demand for Accommodations from Medical Staff, Corporate Travelers, and Visitors

Exclusively Listed By

Hotel-Motel

Super 8 Marshall

Listing Price: $1,850,000

Cap Rate
9.00%
Number of Rooms
47
RevPAR
$38
Price/Room
$39,362
RRM
2.82
Year Built
1977

Investment Highlights

  • Recent Capital Expenditures: Recently Underwent a Significant Capital Investment in 2022, These Extensive Renovations Modernized the Property and Enhanced Long-Term Value
  • Upside Potential: Current Hands-Off Ownership Structure Provides a Unique Opportunity for an Incoming Investor to Implement Operational Improvements and Cost-Saving Measures, Driving Future Growth
  • Performance Gap: Hotel Currently Lags Behind Its Competitive Set, Highlighting a Clear Opportunity for Operational Changes to Close the Performance Gap and Increase Revenue
  • Strategic Location: Well-Maintained, 47-Room Limited-Service Hotel Located Along US Highway 59, Ensuring Excellent Visibility and Accessibility for Both Business and Leisure Travelers
  • Economic Growth in Marshall: Marshall, Minnesota Is Experiencing Substantial Growth, With Key Developments Like the $90M Bio-Manufacturing Project by Salugen, Set to Be Completed by 2026, Which Will Boost Local Tourism and Business Activity
  • Retail Expansion: A Strong Retail Growth Rate (1.6 Poll Factor Compared to 1.3 Average in Comparable Areas).
  • Key Local Employers: The City is Home to the Headquarters of Runnings and Schwann's Company, Driving both Corporate Travel and Regional Economic Stability
  • Consistent Lodging Demand: Marshall's Attractions, Including Red Baron Arena, Southwest Minnesota State University, Avera Marshall Regional Medical Center, and Events like the National High School Band Competition, Drive Year-Round Demand for Accommodations from Medical Staff, Corporate Travelers, and Visitors

Investment Overview

Marcus & Millichap is proud to have been selected as the exclusive broker and advisor in regard to the marketing effort of the Super 8 Marshall Minnesota. This well-maintained, 47-room, limited-service hotel is strategically positioned along US Highway 59, a primary thoroughfare that ensures excellent visibility and accessibility for both business and leisure travelers. The hotel underwent a major capital investment in 2022, experiencing modern renovation that extensively upgraded the property to not only meet but exceed the expectations of a broad range of travelers, while fully aligning with brand standards and enhancing its long-term value. The current ownership structure is hands-off, presenting an excellent opportunity for an incoming investor to capitalize on significant upside potential. With a more hands-on approach, the new owner could implement strategic operational improvements and cost-saving measures that would enhance overall performance and profitability. Currently, the hotel generates over $650,000 in room revenue with an occupancy rate above 48%. However, it trails its competitive set, presenting a clear opportunity for growth. Targeted improvements and enhancements could close this gap, driving better performance, increased revenue, and enhanced overall investment value. The city of Marshall, Minneosta is poised for significant growth, driven by key developments that enhance its tourism and economic appeal. The $90M bio-manufacturing project by Salugen, set to be completed by the end of 2026, is a major investment in the area. Additionally, a new Marshalls retail store is being built, with retail growth strong at a 1.6 poll factor, compared to a 1.3 average in similar areas. The city is also home to the headquarters of Runnings and Schwann’s Company. Red Baron Arena is a major visitor draw, hosting the National High School Band Competition and boosting annual tourism and RevPar. With Southwest Minnesota State University and Avera Marshall Regional Medical Center, the region’s only hospital serving a large area, Marshall is a key driver of year-round accommodations for medical staff, patients, and visitors, contributing to sustained lodging demand from corporate travelers and workforce housing needs. Overall, this offering presents a rare opportunity to acquire a stable, branded hotel in a growing regional market with diverse demand drivers. Investors seeking a well-performing asset with a recognized brand, strong location fundamentals, and long-term growth potential will find this property to be a prime acquisition, offering significant upside with minimal initial investment.

Exclusively Listed By

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