Hotel-Motel
Super 8 Spearfish
440 Heritage Dr, Spearfish, SD 57783
Listing Price: $2,400,000
Investment Overview
Marcus & Millichap is pleased to present the Super 8 by Wyndham in Spearfish, South Dakota—a limited service hotel and exceptional investment opportunity delivering consistent performance. The 60-room property generated approximately $1,000,000 in room revenue in 2024, reflecting the property’s dependable demand base. With a room revenue multiplier of just 2.41, the asset is priced attractively relative to its earning potential, offering a compelling value proposition for investors seeking both stability and upside.
Strategically positioned off Interstate 90, the hotel benefits from year-round visitation to the Black Hills region and nearby attractions such as Spearfish Canyon, Mount Rushmore, and historic Deadwood. Its close proximity to downtown Spearfish—known for its boutique shops, restaurants, and cultural draw—further drives transient and leisure demand. Although current operations yield positive cash flow, a hands-on operational approach paired with improved expense management presents significant upside potential. With operating expenses projected at 84% of gross revenue in 2024, there is ample opportunity to enhance margins and boost net operating income, unlocking even stronger returns in a market that continues to benefit from tourism and regional accessibility.
Investment Highlights
- Attractive Pricing – Offered at a 2.41x room revenue multiplier, presenting excellent value relative to income potential.
- Strong Room Revenue – 2024 room revenue of ~$1,000,000 underscores consistent demand and revenue stability.
- Significant upside potential through hands-on management and strategic expense reduction
- Tourism-Driven Market – Benefits from proximity to the Black Hills, Mount Rushmore, Deadwood, and Spearfish Canyon.
- Interstate Visibility – Prime location off I-90 ensures strong highway exposure and accessibility for transient guests.
- Franchise Strength – Backed by Super 8 by Wyndham, one of the world's most recognized and trusted economy brands.
Listing Price: $2,400,000
Investment Highlights
- Attractive Pricing – Offered at a 2.41x room revenue multiplier, presenting excellent value relative to income potential.
- Strong Room Revenue – 2024 room revenue of ~$1,000,000 underscores consistent demand and revenue stability.
- Significant upside potential through hands-on management and strategic expense reduction
- Tourism-Driven Market – Benefits from proximity to the Black Hills, Mount Rushmore, Deadwood, and Spearfish Canyon.
- Interstate Visibility – Prime location off I-90 ensures strong highway exposure and accessibility for transient guests.
- Franchise Strength – Backed by Super 8 by Wyndham, one of the world's most recognized and trusted economy brands.
Investment Overview
Marcus & Millichap is pleased to present the Super 8 by Wyndham in Spearfish, South Dakota—a limited service hotel and exceptional investment opportunity delivering consistent performance. The 60-room property generated approximately $1,000,000 in room revenue in 2024, reflecting the property’s dependable demand base. With a room revenue multiplier of just 2.41, the asset is priced attractively relative to its earning potential, offering a compelling value proposition for investors seeking both stability and upside. Strategically positioned off Interstate 90, the hotel benefits from year-round visitation to the Black Hills region and nearby attractions such as Spearfish Canyon, Mount Rushmore, and historic Deadwood. Its close proximity to downtown Spearfish—known for its boutique shops, restaurants, and cultural draw—further drives transient and leisure demand. Although current operations yield positive cash flow, a hands-on operational approach paired with improved expense management presents significant upside potential. With operating expenses projected at 84% of gross revenue in 2024, there is ample opportunity to enhance margins and boost net operating income, unlocking even stronger returns in a market that continues to benefit from tourism and regional accessibility.

