Investment Overview

As the exclusive representative of the seller, Marcus & Millichap's National Hospitality Division is pleased to present for sale to qualified investors the Clarion Pointe Tomah (‘Hotel’ or ‘Property’). The Choice Hotels International-branded Hotel is offered at $3,795,000 or $56,642 per key. The Clarion Pointe Tomah is a 67-room, interior-corridor, upper-midscale Hotel established at 2005 N Superior Avenue at the I-94/US-12 Interchange in Tomah, Wisconsin. The Property maintains several common area amenities such as an indoor pool with a hot tub, fitness center, laundry facility, gift shop, playground, and a gaming lounge. Tomah, Wisconsin is a city located in Monroe County in the central region of the state, 100 miles north of Madison and 160 miles west of Green Bay. The limited-service Hotel is located north of Tomah, near a multitude of nationally acclaimed retailers and restaurants. Tomah VA Medical Center and Toro Manufacturing LLC., two of the city’s largest employers located approximately 2.3 miles and 3.6 miles respectively from the Hotel, are prime revenue drivers for the surrounding area. Other major employers responsible for a significant portion of the workforce include Walmart Distribution Center (2.7 miles), Century Foods International LLC (18.1 miles), and the Cardinal Glass Industries Inc (3.0 miles). Revenue generators in the area, like Tomah Aquatic Center (3.4 miles), Lake Tomah (3.6 miles), Whitetail Ridge Ski Area (10.9 miles), and Tomah Museum (2.5 miles) help bring additional revenue to the Hotel through an increase in transient business. In 2023 the limited-service Hotel is expected to reach room revenues of over $916,000 and a net operating income just over $348,000, or 38 percent as a percentage of total revenues, after a 4 percent capital replacement reserve. A prospective buyer should be able to capitalize on the anticipated increase in RevPAR through better revenue management, not only benefiting from increased market share but also higher NOI flow-through.