Investment Overview

Baton Rouge is a city in and the capital of the U.S. state of Louisiana. Located the eastern bank of the Mississippi River, it is the parish seat of East Baton Rouge Parish, Louisiana’s most populous parish—the equivalent of counties in other U.S. states. Since 2020, it has been the 99th-most-populous city in the United States and the second-largest city in Louisiana, after New Orleans; Baton Rouge is the 18th-most-populous state capital. According to the 2020 United States census, the city-proper had a population of 227,470; its consolidated population was 456,781 in 2020. The city is the center of the Greater Baton Rouge area—Louisiana’s second-largest metropolitan area—with a population of 870,569 as of 2020, up from 802,484 in 2010. The Baton Rouge area owes its historical importance to its strategic site upon the Istrouma Bluff, the first natural bluff upriver from the Mississippi River Delta at the Gulf of Mexico. This allowed development of a business quarter safe from seasonal flooding. In addition, it built a levee system stretching from the bluff southward to protect the riverfront and low-lying agricultural areas. Baton Rouge is a major industrial, petrochemical, medical, research, motion picture, and growing technology center of the American South. It is the location of Louisiana State University—the LSU system’s flagship university and the state’s largest institution of higher education.