Investment Overview

Marcus & Millichap is proud to be chosen as the exclusive advisor in regard to the sale of the Econo Lodge in Rothschild, Wisconsin. This investment opportunity consists of 60 rooms amongst two stories and was built in 1989. The hotel was formerly a Comfort Inn and has remained in the Choice Hotels family as an Econo Lodge. The property has excellent curb appeal with unique architectural style finishes sprawling across 2.75 acres. The Econo Lodge business has been handily outpacing 2021 performance and projects to outpace 2019. With consideration to a 58% RevPAR index, the hotel has considerable future growth potential. The hotel commenced a thorough renovation in 2021 through current day which has hampered potential revenue figures and allows a new owner to directly benefit from a major overhaul in upgrades. Conveniently located directly off I-39 the hotel has direct visibility from the highly traveled freeway bridging Stevens Point and Wausau markets. Rothschild benefits as a primarily Industrial driven market with additional leisure features. Major employers in the area include Domtar Paper Company, Wausau Homes and Tile Inc. and the Marshfield Clinic Health System. The hotel is also located near the Central Wisconsin Airport (7.1 miles), Granite Peak Ski Hill (7.3 miles) and within walking distance of the Cedar Creek Mall housing numerous local shops, restaurants and bars.