Press Releases
Marcus & Millichap Brokers Sale of the 7Up Lofts & Retail Redevelopment Property in Dallas
July 06, 2026
DALLAS, July 6, 2026 — Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, announced today the sale of 7Up Lofts & Retail Redevelopment, a 26,494-square-foot mixed-use redevelopment property.
“Despite broader economic headwinds, buyers continue to pursue well-located redevelopment and value-add opportunities in Dallas’ urban core,” said Joe Santelli, senior managing director investments. “This transaction generated multiple competitive offers and demonstrates the continued demand for properties with long-term repositioning potential in high-growth neighborhoods.”
Santelli, Nick Fluellen, Chris Pearson and Bard Hoover, investment specialists in Marcus & Millichap’s Dallas office, exclusively marketed the property on behalf of the seller, an out-of-state REIT, and procured the buyer, a local private investor completing a 1031 exchange.
The property is primarily located at 2700 Live Oak St. in the Old East Dallas area. Built in 1923, the building was originally home to a bottling plant for soda manufacturer 7Up and had gone through a substantial conversion into loft apartment units and a retail center after a previous owner acquired the property. The subject property occupies a total of 1.05 acres and features short-term leases at below-market rental rates. The transaction attracted multiple competitive offers before the seller selected the buyer, who closed in fewer than 40 days. The new ownership plans to redevelop the existing building while capitalizing on continued investment and growth throughout the surrounding urban core.
“Despite broader economic headwinds, buyers continue to pursue well-located redevelopment and value-add opportunities in Dallas’ urban core,” said Joe Santelli, senior managing director investments. “This transaction generated multiple competitive offers and demonstrates the continued demand for properties with long-term repositioning potential in high-growth neighborhoods.”
Santelli, Nick Fluellen, Chris Pearson and Bard Hoover, investment specialists in Marcus & Millichap’s Dallas office, exclusively marketed the property on behalf of the seller, an out-of-state REIT, and procured the buyer, a local private investor completing a 1031 exchange.
The property is primarily located at 2700 Live Oak St. in the Old East Dallas area. Built in 1923, the building was originally home to a bottling plant for soda manufacturer 7Up and had gone through a substantial conversion into loft apartment units and a retail center after a previous owner acquired the property. The subject property occupies a total of 1.05 acres and features short-term leases at below-market rental rates. The transaction attracted multiple competitive offers before the seller selected the buyer, who closed in fewer than 40 days. The new ownership plans to redevelop the existing building while capitalizing on continued investment and growth throughout the surrounding urban core.
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About Marcus & Millichap, Inc. (NYSE: MMI)
Marcus & Millichap, Inc. is a leading brokerage firm specializing in commercial real estate investment sales, financing, research and advisory services with offices throughout the United States and Canada. As of December 31, 2025, the company had 1,808 investment sales and financing professionals in over 80 offices who provide investment brokerage and financing services to sellers and buyers of commercial real estate. The company also offers market research, consulting and advisory services to clients. Marcus & Millichap closed 8,818 transactions in 2025, with a sales volume of approximately $50.9 billion. For additional information, please visit www.MarcusMillichap.com.
