Press Releases
Marcus & Millichap Facilitates $40 Million Hospitality Asset Sale in Baton Rouge
February 13, 2026
BATON ROUGE, La., Feb. 12, 2026 – Marcus & Millichap (NYSE: MMI), a leading commercial real estate brokerage firm specializing in investment sales, financing, research and advisory services, announced today the $40.5 million sale of the Hilton Baton Rouge Capitol Center, a 291-room hotel in Baton Rouge, Louisiana.
“This was a complex, year-long transaction involving multiple stakeholders and a nationally recognized riverfront asset,” said Chase Dewese, senior director investments with Marcus & Millichap. “The hotel is one of downtown Baton Rouge’s most prominent hospitality properties, and the new ownership is well positioned to advance a targeted repositioning and operations strategy in a Louisiana State University–anchored market.”
Dewese, along with Jack Davis, and Joce Messinger of Marcus & Millichap, in association with Steve Greer, Marcus & Millichap’s broker of record in Louisiana, exclusively represented the buyer, Orlando, Florida-based Northshore Development. “The Hilton Baton Rouge Capitol Center is a wonderful, historic property, and we are excited to bring the best service and experiences to our guests,” said Franz Hanning, Northshore Development CEO.
The hotel overlooks the Mississippi River from the City Center in Downtown Baton Rouge. Louisiana’s Old State Capitol is two blocks away and The Louisiana Art and Science Museum, Shaw Center, Raising Cane’s River Center, and The Central Green are nearby.
“This was a complex, year-long transaction involving multiple stakeholders and a nationally recognized riverfront asset,” said Chase Dewese, senior director investments with Marcus & Millichap. “The hotel is one of downtown Baton Rouge’s most prominent hospitality properties, and the new ownership is well positioned to advance a targeted repositioning and operations strategy in a Louisiana State University–anchored market.”
Dewese, along with Jack Davis, and Joce Messinger of Marcus & Millichap, in association with Steve Greer, Marcus & Millichap’s broker of record in Louisiana, exclusively represented the buyer, Orlando, Florida-based Northshore Development. “The Hilton Baton Rouge Capitol Center is a wonderful, historic property, and we are excited to bring the best service and experiences to our guests,” said Franz Hanning, Northshore Development CEO.
The hotel overlooks the Mississippi River from the City Center in Downtown Baton Rouge. Louisiana’s Old State Capitol is two blocks away and The Louisiana Art and Science Museum, Shaw Center, Raising Cane’s River Center, and The Central Green are nearby.
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About Marcus & Millichap, Inc. (NYSE: MMI)
Marcus & Millichap, Inc. is a leading brokerage firm specializing in commercial real estate investment sales, financing, research and advisory services with offices throughout the United States and Canada. As of December 31, 2025, the company had 1,808 investment sales and financing professionals in over 80 offices who provide investment brokerage and financing services to sellers and buyers of commercial real estate. The company also offers market research, consulting and advisory services to clients. Marcus & Millichap closed 8,818 transactions in 2025, with a sales volume of approximately $50.9 billion. For additional information, please visit www.MarcusMillichap.com.
