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Marcus & Millichap Gets Proptech Right - San Fernando Valley Business Journal

April 01, 2024

Proptech is increasingly important to the real estate industry, and Marcus & Millichap is hoping to lead the charge. 

The Calabasas-based brokerage implemented two new technologies into its communications system last year as it announced partnerships with both San Francisco-based Archer and New York-based EquityMultiple.

“For well over a decade now, investing in technology, both internal and external, has become essential to the commercial real estate business,” says Hessam Nadji, chief executive of Marcus & Millichap. “It’s very hard to ignore the importance of technology and how it affects all facets of commercial real estate now.”

Back in November, the firm announced its strategic partnership with Archer, a venture-backed real estate technology company that uses automation to accelerate market analysis and underwriting processes for its clients. 
Nadji calls Archer a “refreshing startup,” adding that “it makes the preparation of underwriting and execution of underwriting much quicker and much more efficient.” 

And just over two weeks later, Marcus & Millichap shared its new investment in EquityMultiple, a real estate financing and investment technology platform that allows sponsors and operators to connect with supplemental sources of private capital.
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