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Skiing at Your Neighborhood Mall? Why Not?

January 23, 2023

Customers visit the American Mall dream mall during Black Friday on November 25, 2022 in East Rutherford, New Jersey. Black Friday, the day after Thanksgiving, is traditionally regarded as the start of the holiday shopping season, with shoppers flocking to stores and online for bargains, but with consumer confidence down, retailers are bracing for a considerably slower Black Friday.

Mall owners think they have a sure-fire way of turning around their beleaguered shopping malls: Do away with the shopping. To fill increasingly empty space vacated by retailers, they are adding things like ax-throwing bars, golf simulation venues, high-end yoga studios and even mini casinos. Developers have dubbed this trend ``experiential retail,’’ which is a fancy way of saying these costly, seemingly last-ditch investments will likely prove to be too little, too late to reverse struggling malls’ descent into obsolescence.
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