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Mastering the Art of Successful Negotiations

July 28, 2022

PARK CITY, UT—During a mega session at the national Women of Influence conference here in Park City, panelists discussed how honing negotiation techniques has never been more critical than it is today—especially when having to suddenly pivot to digital negotiations.

Moderator Deena Zimmerman, VP and national retail council co-chair for SVN, began the session by discussing how, for many, pivoting and switching to digital negotiations at the beginning of Covid-19 was hard. “Yes, trying to learn all these new meetings and what to do during the pandemic was difficult,” said panelist Eddy Nevarez, a first VP of investments at Marcus & Millichap. But she added that it really did educated her and became her way of transacting. “Now whenever anybody wanted to have a meeting, they would send a Zoom link or a webcast versus me getting on a plane and flying,” she said. “Everyone wants to do more digital.”
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