Secret’s Out on Self-Storage, but Sector Remains Seductive

Once a “well-kept secret” among niche investors, self-storage has steadily gained a reputation as one of the most surefire plays in the industry. But when put to the test — as all commercial real estate has been by the crises of 2020 — did its outlook emerge unscathed? During a recent webinar hosted by Marcus & Millichap, several investment experts and observers answered yes to that question, explained why, and admitted to wishing it was still their secret going into 2021.