Will Florence

Will Florence is a commercial real estate agent with Marcus & Millichap in Houston, Texas, specializing in Land & Redevelopment properties. He advises property owners and represents buyers and sellers in land transactions, with a focus on investment and development opportunities across the greater Houston market. His expertise includes site selection, entitlement considerations and investment sales strategies that help clients maximize value in this asset class.

With over 10 years of experience and more than $300 million in completed transactions, Florence brings strong market knowledge and a deep understanding of development to each assignment. He works closely with investors, developers and landowners to navigate complex deals, including 1031 exchange transactions and repositioning opportunities. His background as a petroleum landman further strengthens his ability to evaluate land use, title and long-term potential.

A Houston native, Florence earned a degree in entrepreneurship from the University of Alabama and remains actively involved in conservation and community initiatives. He serves on the advisory committee for the Houston Chapter of Stewards of the Wild and contributes to Texas Parks & Wildlife conservation efforts. His industry performance has been recognized with honors including the Houston Business Journal Heavy Hitter and multiple National Achievement and Sales Recognition Awards. Will has a wonderful wife, an amazing daughter, and two dogs.

License: TX: 626818