Palo Alto Office
2626 Hanover Street
Palo Alto, CA 94304
Office: (650) 391-1700
Apartments
Eduardo U. Cerna
Senior Managing Director Investments
Palo Alto Office
2626 Hanover Street
Palo Alto, CA 94304
Office: (650) 391-1700
Eduardo Cerna has exectuted over $900M in real estate transactions, equating to 8,900+ multifamily units. A 25+year veteran, Ed's proven ability to increase his clients' net worth, and his capacity to understand their financial goals in the context of dynamic and ever-changing market conditions, sets him apart from other brokers. Ed firmly believes in working closely with each client, one transaction at a time, ever mindful of their unique investment goals in order to match these goals with the correct market and specific property investment. A staunch believer in, and practitioner of, extensive market research, thoroughness in due diligence and adherence to financial analyses, Ed's economic savvy is matched by his flexibility to adapt to even the most difficult and challenging markets.
"We do our homework," Ed states, "and we are committed to doing everything we can to help achieve the goals of our clients."
A consistent top producer, Ed has brokered many notable multifamily transactions. In a span of four months, he successfully brokered and closed over 1,100 units in Phoenix, AZ with an estimated value of close to $50 million. One of these deals resulted in the largest loan origination in the history of Marcus & Millichap Capital Corporation. Ed's business philosophy has helped make the Cerna Group of Marcus & Millichap a highly respected group in commercial real estate with a specialization in multifamily listings. Ed has represented clients such as the Bascom Group, Essex Property Trust, Lyons Capital Ventures, Red Rock Ventures, and Sares Regis, while specializing in bringing value to high wealth individuals conducting their personal investments transactions.
License: CA: 00947748
Achievements
- Top 10 Investment Professional: 1998
- National Achievement Award: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2006, 2005, 2003, 2002, 2001, 2000, 1999, 1998, 1997
- Sales Recognition Award: 2020, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2007, 2006, 2005, 2003, 2002, 2001, 2000, 1999, 1998, 1997, 1995, 1994, 1993, 1992, 1991, 1990
- SIA Induction: 1996
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