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Market Report

Sacramento Market Report

4Q 2020

Future Growth Prospects, Regionally Lower Cost of Living Rank Metro as an Attractive Relocation Option

Apartment demand bolstered by regional in-migration. Having recorded steady net migration in the years before the pandemic, Sacramento is positioned to register additional population growth moving forward. The adoption of remote working arrangements by tech companies has the potential to influence more Bay Area households to relocate to the metro in pursuit of lower living expenses and reduced density. An influx of new, higher-earning residents would benefit what is already one of the nation’s tightest apartment sectors, generating demand for rentals currently underway. While Downtown and Midtown Sacramento have represented the epicenter of recent multifamily development, 60 percent of the metro’s active pipeline is located outside the core.
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