Denver Hospitality Market Report

Conference activity cushions hotel demand amid travel slowdown. As ongoing economic uncertainty will prolong cautious travel spending through 2025, Denver’s hospitality sector will face a second consecutive year of occupancy declines exceeding 100 basis points. The area around Denver International Airport is expected to see the steepest drop, as softening transient visitor demand hits the limited-service segment hardest. Despite these challenges, Denver’s technology sector — which helped the metro add the fifth-most office-using jobs in the nation last year — continues to attract major conferences. Full-service hotels near the Tech Center stand to benefit from group bookings, though new supply will weigh on local performance this year. Conversely, limited deliveries in the CBD should help occupancy stay relatively stable, while the fall 2025 opening of an exhibition hall at the National Western Complex is set to draw additional visitors. Suburbs like Broomfield are also poised for modest occupancy gains, driven by steady corporate demand near key business parks and cost-conscious travelers seeking affordable accommodations.