Hotel-Motel
Best Western Plus Royal Mountain Inn & Suites
1814 State Hwy 31 E, Athens, TX 75751
Listing Price: $5,400,000
Investment Overview
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors The Best Western Plus Royal Mountain Inn & Suites (Hotel’ or ‘Property’) located in Athens, Texas. The Best Western affiliated Hotel is being offered at $5,400,000 or $88,525 per key.
The Best Western Plus Royal Mountain Inn & Suites is a 61-room, three-story Hotel stationed at 1814 State Highway 31 E in Athens, Texas. Various common area amenities at the Property include a business center, outdoor pool, guest laundry facility, fitness center, breakfast area, and a meeting room with the capacity for 40 people.
Athens, Texas, is a charming destination in East Texas known for its natural beauty and diverse attractions. Visitors can immerse themselves in the great outdoors by exploring the East Texas Arboretum and enjoying the scenic landscapes of Lake Athens and Cedar Creek Lake, both of which offer opportunities for boating, fishing, and outdoor recreation. The Texas Freshwater Fisheries Center provides a unique educational experience with its aquatic exhibits and interactive displays, making it a must-visit for those interested in marine life. Additionally, Athens hosts the Henderson County Fairgrounds, where various events and festivities take place throughout the year, showcasing the local community's culture and traditions. For shoppers and seekers of unique finds, Athens is only 20 miles away from the popular Canton Trade Days, one of Texas' largest flea markets, offering a treasure trove of antiques, crafts, and more.
As of February 2025, the 12-month average RevPAR in the Dallas South/East Hospitality Submarket increased by 2.2 percent, indicating robust growth and a low-risk environment, boosting investor confidence in the asset and thriving market. The Hotel’s impressive RevPAR penetration index of 142 percent at year-end 2024 and sustained index of 147 percent over the next five years offer significant advantages for potential buyers. These advantages include heightened room revenues, excess capital for renovations, and operational benefits such as improved cash flow and economies of scale. The Hotel is priced at an attractive capitalization rate of 10.8 percent. This presents investors with a unique opportunity to acquire a well-positioned asset at a favorable price point, offering significant upside potential in earnings.
Best Western Plus Royal Mountain Inn & Suites
Investment Highlights
- Branded Performance Leader: Best Western Plus with 142% RevPAR index, outperforming submarket averages with strong future projections.
- High Yield Offering: Attractive 10.8% cap rate offers solid cash flow and long-term earnings upside for investors.
- Amenity-Rich Asset: 61 rooms with pool, fitness center, business hub, guest laundry, breakfast area, and meeting space.
- Climbing Submarket RevPAR: Dallas South/East RevPAR rose 2.2% YoY as of Feb 2025, signaling market growth and low-risk conditions ideal for investor confidence.
- Exceptional RevPAR Penetration: Hotel boasts 142% RevPAR index in 2024, projected 147% for 5 years—driving strong revenue, renovation capital, and operational gains.
- Attractive Cap Rate: Offered at a 10.8% cap rate, this asset provides strong cash flow, value upside, and a rare chance to invest at a favorable price point.
Listing Price: $5,400,000
Investment Highlights
- Branded Performance Leader: Best Western Plus with 142% RevPAR index, outperforming submarket averages with strong future projections.
- High Yield Offering: Attractive 10.8% cap rate offers solid cash flow and long-term earnings upside for investors.
- Amenity-Rich Asset: 61 rooms with pool, fitness center, business hub, guest laundry, breakfast area, and meeting space.
- Climbing Submarket RevPAR: Dallas South/East RevPAR rose 2.2% YoY as of Feb 2025, signaling market growth and low-risk conditions ideal for investor confidence.
- Exceptional RevPAR Penetration: Hotel boasts 142% RevPAR index in 2024, projected 147% for 5 years—driving strong revenue, renovation capital, and operational gains.
- Attractive Cap Rate: Offered at a 10.8% cap rate, this asset provides strong cash flow, value upside, and a rare chance to invest at a favorable price point.
Investment Overview
As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors The Best Western Plus Royal Mountain Inn & Suites (Hotel’ or ‘Property’) located in Athens, Texas. The Best Western affiliated Hotel is being offered at $5,400,000 or $88,525 per key. The Best Western Plus Royal Mountain Inn & Suites is a 61-room, three-story Hotel stationed at 1814 State Highway 31 E in Athens, Texas. Various common area amenities at the Property include a business center, outdoor pool, guest laundry facility, fitness center, breakfast area, and a meeting room with the capacity for 40 people. Athens, Texas, is a charming destination in East Texas known for its natural beauty and diverse attractions. Visitors can immerse themselves in the great outdoors by exploring the East Texas Arboretum and enjoying the scenic landscapes of Lake Athens and Cedar Creek Lake, both of which offer opportunities for boating, fishing, and outdoor recreation. The Texas Freshwater Fisheries Center provides a unique educational experience with its aquatic exhibits and interactive displays, making it a must-visit for those interested in marine life. Additionally, Athens hosts the Henderson County Fairgrounds, where various events and festivities take place throughout the year, showcasing the local community's culture and traditions. For shoppers and seekers of unique finds, Athens is only 20 miles away from the popular Canton Trade Days, one of Texas' largest flea markets, offering a treasure trove of antiques, crafts, and more. As of February 2025, the 12-month average RevPAR in the Dallas South/East Hospitality Submarket increased by 2.2 percent, indicating robust growth and a low-risk environment, boosting investor confidence in the asset and thriving market. The Hotel’s impressive RevPAR penetration index of 142 percent at year-end 2024 and sustained index of 147 percent over the next five years offer significant advantages for potential buyers. These advantages include heightened room revenues, excess capital for renovations, and operational benefits such as improved cash flow and economies of scale. The Hotel is priced at an attractive capitalization rate of 10.8 percent. This presents investors with a unique opportunity to acquire a well-positioned asset at a favorable price point, offering significant upside potential in earnings.
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