Investment Overview

As the exclusive representative of the seller, Marcus & Millichap's Hospitality Division is pleased to present for sale to qualified investors the Best Western Plus Royal Mountain Inn & Suites (‘Hotel’ or ‘Property’) located in Athens, Texas. The Best Western Affiliated-Hotel is offered at $5,400,000 or $88,525 per key. The Best Western Plus Royal Mountain Inn & Suites is a 61-room, three-story Hotel stationed at 1814 State Highway 31 E in Athens, Texas. Various common area amenities at the Property include a business center, outdoor pool, guest laundry facility, fitness center, breakfast area, and a meeting room with the capacity for 40 people. Athens, Texas, is a charming destination in East Texas known for its natural beauty and diverse attractions. Visitors can immerse themselves in the great outdoors by exploring the East Texas Arboretum and enjoying the scenic landscapes of Lake Athens and Cedar Creek Lake, both of which offer opportunities for boating, fishing, and outdoor recreation. The Texas Freshwater Fisheries Center provides a unique educational experience with its aquatic exhibits and interactive displays, making it a must visit for those interested in marine life. Additionally, Athens hosts the Henderson County Fairgrounds, where various events and festivities take place throughout the year, showcasing the local community's culture and traditions. For shoppers and seekers of unique finds, Athens is only 20 miles away from the popular Canton Trade Days, one of Texas' largest flea markets, offering a treasure trove of antiques, crafts, and more. In 2024, the limited-service hotel recorded room revenues of over $1.64 million and a net operating income just over $524,000, or 32 percent as a percentage of total revenues, after a 4 percent capital replacement reserve. As of December 2024, twelve-month average RevPAR in the Dallas South/East Hotel Submarket was climbing at an annual rate of 1.5 percent. A prospective buyer should be able to capitalize on the anticipated increase in RevPAR through better revenue management, not only benefiting from increased market share but also higher NOI flow-through.