Property Marketing & Advertising
National Marketing System
Marcus & Millichap was founded on a culture of information sharing throughout its sale force, creating the broadest possible exposure to qualified buyers. In support of this founding principle, the company has always been an early adopter and innovator of technology that enables the marketing process. Since the early 1980s, Marcus & Millichap has maintained a central property and listing database to leverage the investor relationships of every agent in the organization.
The latest version of our internal marketing system (MNet) is an integrated web-based tool, which enables the instantaneous communication of listing information across the country. Once a listing is entered into the MNet system, agents are able to present and market the property directly to investors.
Upon listing a property, our powerful databases match the property with the most likely potential buyers locally, regionally and nationally. Direct offering memorandums and promotional materials are utilized to present the investment opportunity. Our investment professionals also match each listing with their personal databases and immediately contact qualified buyers whose requirements match the particular property. After specific investors are identified, a direct marketing campaign is initiated, followed by personal follow-up to all potential buyers.
Marcus & Millichap is able to promote properties to the largest pool of qualified investors by leveraging our entire national sales force. Every Marcus & Millichap office conducts weekly sales meetings where investment properties are presented and discussed with the entire team. In addition, regional sales meetings and national intranet-based property presentations and conference calls are conducted regularly.
Marcus & Millichap actively advertises in national, regional and local publications to create the most effective exposure for exclusively listed properties. We are the largest national real estate brokerage advertiser in The Wall Street Journal, the nation's premier business publication. Our advertising campaigns are used in conjunction with direct marketing and internal communications to maximize exposure.
In addition to our powerful internal marketing system, MNet, Marcus & Millichap has been a pioneer in integrating a series of web-based tools and automated applications to quickly produce professional marketing material. Our iMpact system is specifically designed to produce full offering memoranda in a high-quality professional format. Marketplace, another proprietary application, automates the process of generating e-presentations, executive summaries and websites that can be distributed to targeted buyers shortly after a property is listed with Marcus & Millichap.