Marcus & Millichap

Eduardo U. Cerna

Overview

Eduardo Cerna has exectuted over $900M in real estate transactions, equating to 8,900+ multifamily units. A 25-year veteran, Ed's proven ability to increase his clients' net worth, and his capacity to understand their financial goals in the context of dynamic and ever-changing market conditions, sets him apart from other brokers. Ed firmly believes in working closely with each client, one transaction at a time, ever mindful of their unique investment goals in order to match these goals with the correct market and specific property investment. A staunch believer in, and practitioner of,  extensive market research, thoroughness in due diligence and adherence to financial analyses, Ed's economic savvy is matched by his flexibility to adapt to even the most difficult and challenging markets.

"We do our homework," Ed states, "and we are committed to doing everything we can to help achieve the goals of our clients."

A consistent top producer, Ed has brokered many notable multifamily transactions. In a span of four months, he successfully brokered and closed over 1,100 units in Phoenix, AZ with an estimated value of close to $50 million. One of these deals resulted in the largest loan origination in the history of Marcus & Millichap Capital Corporation. Ed's business philosophy has helped make the Cerna Group of Marcus & Millichap a highly respected group in commercial real estate with a specialization in multifamily listings. Ed has represented clients such as the Bascom Group, Essex Property Trust, Lyons Capital Ventures, Red Rock Ventures, and Sares Regis, while specializing in bringing value to high wealth individuals conducting their personal investments transactions.

Palo Alto
Eduardo U. Cerna

Eduardo U. Cerna

Senior Vice President Investments
Tel: (408) 993-0328
Fax: (408) 993-0595

License:  CA  00947748

National Multi Housing Council

Senior Director - National Multi Housing Group

San Jose State University, B.S. in Business Administration, Minor in Psychology, 1982

Top 10 Investment Professional - 1998
National Achievement Award - 2015, 2014, 2013, 2012, 2011, 2006, 2005, 2003, 2002, 2001, 2000, 1999, 1998, 1997
Sales Recognition Award - 2015, 2014, 2013, 2012, 2011, 2007, 2006, 2005, 2003, 2002, 2001, 2000, 1999, 1998, 1997, 1995, 1994, 1993, 1992, 1991, 1990

Top 20 Investment Professional - 1999
Large Loan in 2006 - Phoenix, Arizona
Closed Transactions - Three Different States

Our Team

Eduardo U. Cerna & Andres Lopez

The Cerna Group of Marcus & Millichap

The Cerna Group is led by Eduardo Cerna, a 25-year veteran of Marcus & Millichap. Ed's strong relationships with his Marcus colleagues have repeatedly enabled him to bring solution based expertise to complicated transactions in order to serve the needs of his clients.

The Cerna Group team specializes in San Francisco South Bay Multifamily transactions and offers the full breadth of brokerage services. From local market research, Broker Opinion of Value to 1031 facilitation, local and national marketing of properties, and of course closely managed transaction coordination, the team provides personal service while utilizing the national strength, inventory, and loan originators at Marcus & Millichap.

Team Members:

  • Jorja Smith
    Escrow Coordinator
    (650) 391-1700

Private Listings

Transactions Closed

  • Rainbow Apartments

    Rainbow Apartments

    Multifamily

    San Jose, CA
    Size: 4,400 sqft
    Size: 08 units
    Cap Rate: 6.62%

  • 347 Willow Street

    347 Willow Street

    Multifamily & Retail

    San Jose, CA
    Size: 5,600 sqft
    Size: 04 units
    Cap Rate: 7.98%

  • 1044 & 1046 Noel Drive

    1044 & 1046 Noel Drive

    Multifamily

    Menlo Park, CA
    Size: 4,720 sqft
    Size: 08 units
    Cap Rate: 4.21%

  • The William Apartments

    The William Apartments

    Multifamily

    San Jose, CA
    Size: 8,260 sqft
    Size: 16 units
    Cap Rate: 6.09%

  • 1584 Hollenbeck Avenue

    1584 Hollenbeck Avenue

    Multifamily

    Sunnyvale, CA
    Size: 4,741 sqft
    Size: 06 units
    Cap Rate: 4.24%

  • 1187 Boranda Ave

    1187 Boranda Ave

    Multifamily

    MOUNTAIN VIEW, CA
    Size: 6,200 sqft
    Size: 08 units
    Cap Rate: 3.86%

  • 2748 Kollmar Drive

    2748 Kollmar Drive

    Multifamily

    San Jose, CA
    Size: 10,416 sqft
    Size: 16 units
    Cap Rate: 7.43%

  • Star Lane Apartments

    Star Lane Apartments

    Multifamily

    San Jose, CA
    Size: 21,952 sqft
    Size: 35 units
    Cap Rate: 6.99%

  • 215 West Olive Avenue

    215 West Olive Avenue

    Multifamily

    SUNNYVALE, CA
    Size: 6,390 sqft
    Size: 09 units
    Cap Rate: 4.93%

  • Middlefield Road

    Middlefield Road

    Retail Vacant/User

    Redwood City, CA
    Size: 5,112 sqft
    Cap Rate: 5.31%

  • 668 N. First Street

    668 N. First Street

    Office Vacant/User

    SAN JOSE, CA

  • Bixby Knolls

    Bixby Knolls

    Multifamily

    Long Beach, CA
    Size: 145 units
    Cap Rate: 7.76%

  • Northridge Manor

    Northridge Manor

    Multifamily

    Salinas, CA
    Size: 22,500 sqft
    Size: 32 units
    Cap Rate: 7.48%

  • Northern Point

    Northern Point

    Multifamily

    Phoenix, AZ
    Size: 230,540 sqft
    Size: 486 units
    Cap Rate: 1.93%

  • Casa Carranza

    Casa Carranza

    Multifamily

    Mesa, AZ
    Size: 272 units
    Cap Rate: 3.88%

  • Wyndham Place

    Wyndham Place

    Multifamily

    Phoenix, AZ
    Size: 155 units
    Cap Rate: 4.47%

  • 2748 Kollmar Drive

    2748 Kollmar Drive

    Multifamily

    San Jose, CA
    Size: 16 units
    Cap Rate: 5.86%

  • Johnny Carinos

    Johnny Carinos

    Net Leased Restaurant

    Casa Grande, AZ
    Size: 5,132 sqft
    Cap Rate: 7.52%

  • 1520 Scott Street

    1520 Scott Street

    Multifamily

    San Jose, CA
    Size: 10 units
    Cap Rate: 5.28%

  • 207 Evandale Avenue

    207 Evandale Avenue

    Multifamily

    Mountain VIew, CA
    Size: 06 units
    Cap Rate: 3.22%

  • The Summit at Skyline

    The Summit at Skyline

    Multifamily

    Pacifica, CA
    Size: 86,000 sqft
    Size: 98 units
    Cap Rate: 4.40%

  • 346 Clifton Avenue

    346 Clifton Avenue

    Multifamily

    San Jose, CA
    Size: 5,210 sqft
    Size: 08 units
    Cap Rate: 4.83%

  • Hamilton Plaza

    Hamilton Plaza

    Multifamily

    San Jose, CA
    Size: 17,442 sqft
    Size: 24 units
    Cap Rate: 5.35%

  • Tamaron Apartments

    Tamaron Apartments

    Multifamily

    Tempe, AZ
    Size: 54 units
    Cap Rate: 6.24%

  • Winchester Apartments

    Winchester Apartments

    Multifamily

    San Jose, CA
    Size: 22,466 sqft
    Size: 38 units
    Cap Rate: 4.80%

  • 505-529 Chiechi Avenue

    505-529 Chiechi Avenue

    Multifamily

    San Jose, CA
    Size: 45 units
    Cap Rate: 5.40%

  • 7191 Eigleberry Street

    7191 Eigleberry Street

    Multifamily

    Gilroy, CA
    Size: 6,992 sqft
    Size: 08 units
    Cap Rate: 5.37%

  • Garfield Village Apartments

    Garfield Village Apartments

    Multifamily

    Sacramento, CA
    Size: 73,420 sqft
    Size: 88 units
    Cap Rate: 6.11%

  • 125 South Westchester Drive

    125 South Westchester Drive

    Multifamily

    Anaheim, CA
    Size: 65 units
    Cap Rate: 6.25%

  • Lincoln Park Apartments

    Lincoln Park Apartments

    Multifamily

    Anaheim, CA
    Cap Rate: 6.75%

  • Merchant's Tire & Auto Centers

    Merchant's Tire & Auto Centers

    Net Leased Auto Parts

    Gaithersburg, MD
    Size: 5,462 sqft
    Cap Rate: 7.62%

  • 1765 Hester Avenue

    1765 Hester Avenue

    Multifamily

    San Jose, CA
    Size: 10,454 sqft
    Size: 08 units
    Cap Rate: 5.82%

  • 510 Chiechi Avenue

    510 Chiechi Avenue

    Multifamily

    San Jose, CA
    Size: 10,454 sqft
    Size: 10 units
    Cap Rate: 6.38%

  • 2020-2024 Clarmar Way

    2020-2024 Clarmar Way

    Multifamily

    San Jose, CA
    Size: 34 units
    Cap Rate: 6.46%

  • Spanish Castle Apartments

    Spanish Castle Apartments

    Multifamily

    Walnut Creek, CA
    Size: 26,040 sqft
    Size: 33 units
    Cap Rate: 6.97%

  • Burger King

    Burger King

    Net Leased Restaurant

    Sacramento, CA
    Size: 3,232 sqft
    Cap Rate: 9.07%

  • 330 South Willard Avenue

    330 South Willard Avenue

    Multifamily

    San Jose, CA
    Size: 5,408 sqft
    Size: 08 units
    Cap Rate: 5.88%

  • Chevys

    Chevys

    Net Leased Restaurant

    Redwood City, CA
    Size: 7,525 sqft
    Cap Rate: 7.33%

  • 3935 North Effie Street

    3935 North Effie Street

    Multifamily

    Fresno, CA
    Size: 37,234 sqft
    Size: 42 units
    Cap Rate: 10.68%

  • The Vineyard

    The Vineyard

    Multifamily

    Clovis, CA
    Size: 50,500 sqft
    Size: 58 units
    Cap Rate: 10.81%

  • Lincoln Park Apartments

    Lincoln Park Apartments

    Multifamily

    Anaheim, CA
    Cap Rate: 7.38%

  • 532 North Central Avenue

    532 North Central Avenue

    Multifamily

    Campbell, CA
    Size: 9,376 sqft
    Size: 14 units
    Cap Rate: 8.07%

  • Marymount Apartments

    Marymount Apartments

    Multifamily

    Pacifica, CA
    Size: 72 units
    Cap Rate: 7.40%

  • Sunset Apartments

    Sunset Apartments

    Multifamily

    Sunnyvale, CA
    Size: 18,500 sqft
    Size: 41 units
    Cap Rate: 6.36%

  • 3794 Underwood Drive

    3794 Underwood Drive

    Multifamily

    San Jose, CA
    Size: 6,510 sqft
    Size: 04 units
    Cap Rate: 5.16%

  • 919 Delbert Way

    919 Delbert Way

    Multifamily

    San Jose, CA
    Size: 07 units
    Cap Rate: 6.28%

  • Parkview Apartments

    Parkview Apartments

    Multifamily

    San Jose, CA
    Size: 15,100 sqft
    Size: 20 units
    Cap Rate: 4.89%

  • Winchester Apartments

    Winchester Apartments

    Multifamily

    San Jose, CA
    Size: 22,466 sqft
    Size: 38 units
    Cap Rate: 6.06%

  • Washington Apartments

    Washington Apartments

    Multifamily

    Sunnyvale, CA
    Size: 12 units
    Cap Rate: 5.24%

  • 666 Bernal Avenue

    666 Bernal Avenue

    Multifamily

    Sunnyvale, CA
    Size: 20 units
    Cap Rate: 7.29%

  • Topaz Apartments

    Topaz Apartments

    Multifamily

    San Jose, CA
    Size: 15,240 sqft
    Size: 16 units
    Cap Rate: 7.27%

  • Chiechi Apartments

    Chiechi Apartments

    Multifamily

    San Jose, CA
    Size: 27,275 sqft
    Size: 45 units

  • Valley Oaks

    Valley Oaks

    Multifamily

    Los Gatos, CA
    Size: 25,248 sqft
    Size: 24 units

  • Bright Eagle Office Building

    Bright Eagle Office Building

    Office

    Menlo Park, CA
    Size: 7,200 sqft
    Cap Rate: 7.25%

  • Multifamily

    Sunnyvale, CA
    Size: 11 units
    Cap Rate: -5.91%

  • Land Industrial - 5 Acre

    Land Industrial - 5 Acre

    Land - Industrial

    East Palo Alto, CA
    Size: 217,800 sqft

  • Oak Avenue Apartments

    Oak Avenue Apartments

    Multifamily

    Redwood City, CA
    Size: 13,780 sqft
    Size: 16 units
    Cap Rate: 7.05%

  • The 12th Street Apartments

    The 12th Street Apartments

    Multifamily

    San Jose, CA
    Size: 34 units
    Cap Rate: 8.01%

  • Multifamily

    Hayward, CA
    Size: 8,359 sqft
    Size: 12 units
    Cap Rate: 8.18%

  • Multifamily

    San Jose, CA
    Size: 3,900 sqft
    Size: 12 units
    Cap Rate: 7.73%

  • 142 Graham Avenue

    142 Graham Avenue

    Multifamily

    San Jose, CA
    Size: 14 units
    Cap Rate: 8.47%

  • Multifamily

    San Jose, CA
    Size: 11,000 sqft
    Size: 16 units
    Cap Rate: 8.83%

  • Office

    Campbell, CA
    Size: 3,200 sqft
    Cap Rate: 7.72%

  • Rancho Apartments

    Rancho Apartments

    Multifamily

    East Palo Alto, CA
    Size: 36,465 sqft
    Size: 66 units
    Cap Rate: 9.55%

  • Multifamily

    Hayward, CA

  • Princess Apartments

    Princess Apartments

    Multifamily

    Antioch, CA
    Size: 52 units

  • Iris Garden

    Iris Garden

    Multifamily

    Sunnyvale, CA
    Size: 50 units
    Cap Rate: 7.40%

  • Barcelona Apartments

    Barcelona Apartments

    Multifamily

    San Jose, CA
    Size: 22,900 sqft
    Size: 25 units
    Cap Rate: 7.13%

  • Pine Villa Apartments

    Pine Villa Apartments

    Multifamily

    East Palo Alto, CA
    Size: 24,321 sqft
    Size: 32 units
    Cap Rate: 8.16%

  • 3161 Cadillac Drive

    3161 Cadillac Drive

    Multifamily

    San Jose, CA
    Size: 08 units
    Cap Rate: 8.07%

  • Courtyard Plaza

    Courtyard Plaza

    Multifamily

    Concord, CA
    Size: 32,900 sqft
    Size: 50 units
    Cap Rate: 8.42%

  • Multifamily

    San Francisco, CA
    Size: 24 units

  • Kohji Apartments

    Kohji Apartments

    Multifamily

    East Palo Alto, CA
    Size: 20 units

  • La Grande Apartments

    La Grande Apartments

    Multifamily

    Sunnyvale, CA
    Size: 10,600 sqft
    Size: 12 units
    Cap Rate: 6.89%

  • Multifamily

    San Jose, CA
    Size: 21,290 sqft
    Size: 35 units
    Cap Rate: 8.33%

  • Dos Robles Apartments

    Dos Robles Apartments

    Multifamily

    East Palo Alto, CA
    Cap Rate: 11.41%

  • 280 Chiquita Avenue

    280 Chiquita Avenue

    Multifamily

    Mountain View, CA
    Size: 19 units
    Cap Rate: 7.18%

  • Sierra Gardens Apartments

    Sierra Gardens Apartments

    Multifamily

    East Palo Alto, CA
    Size: 55 units

  • Marpel Apartments

    Marpel Apartments

    Multifamily

    Fairfield, CA
    Size: 7,776 sqft
    Size: 16 units
    Cap Rate: 9.66%

  • Almaden Park

    Almaden Park

    Multifamily

    San Jose, CA
    Size: 26 units
    Cap Rate: 7.33%

  • Multifamily

    Mountain View, CA
    Size: 5,250 sqft
    Size: 07 units
    Cap Rate: 8.23%

  • The 12th Street Apartments

    The 12th Street Apartments

    Multifamily

    San Jose, CA
    Size: 34 units
    Cap Rate: 8.99%

  • Mac Arthur Apartments

    Mac Arthur Apartments

    Multifamily

    Oakland, CA
    Size: 16,800 sqft
    Size: 28 units
    Cap Rate: 14.98%

  • Canyon Creek Apartments

    Canyon Creek Apartments

    Multifamily

    Vacaville, CA
    Size: 153,386 sqft
    Size: 168 units
    Cap Rate: 7.50%